Welcome to Toronto

Located on the shores of Lake Ontario, more than 4 million people call the greater Toronto area home. For one week this spring, it will be the epicenter of everything fresh from April 25-27!
It’s time to #flavorUP!

CPMA Toronto 2023 Logo

Toronto Here We Come!

Join us April 25-27th for the 2023 CPMA Convention & Trade Show in Toronto, ON!

Our team will be onsite throughout the event promoting our year-round, greenhouse grown fruit & vegetable programs. Our Chefs will be preparing a variety of tasty apps to keep you fueled throughout the show. Stop by Booth 905 to learn more!


CPMA 2023 TORONTO

City Guide

Explore everything Toronto has to offer from night life, to sporting events, to great restaurants, we have it all in the City Guide.

Discover TORONTO

Fresh Flavor That’s Always In Season

From the tried-and-true to latest trendsetters, our product lineup has everything you need to deliver incredible flavor consistently for your clients. Over 35 different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.



DISCOVER TORONTO

A snapshot of the Toronto metropolis to help you make the most of your trip.

View the Map


Culture & Cuisine

Your senses will come alive with the array of ethnic offerings available to try!

Explore More


Toronto Nightlife

Head out on the town to unwind after a full day on the convention floor.

Experience Nightlife


Sights & Sounds

Set aside some time to stroll the streets and take in the diverse site and experiences.

Discover Toronto
Flavor is in our Name!

Eating healthy meals and sharing our favorite snacks with family has the power to bring everyone closer together. Our greenhouse grown vegetables compliment every eating occasion, regardless of the time of day or season. Our Chef Rick will prepare a wide range of flavorful recipes throughout the trade show that will mesmerize your taste buds, stop by Booth 905 to sample & enjoy!

View More RecipesView more Pure Flavor® Recipes

Pure Flavor®️ is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™️ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

Growing Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

The Pure Flavor® Brand StoryBook

Our Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

View Moreabout our company.



Snack Smart, Play Hard!

Your family’s favorite sweet & crunchy treats, all in an easy and convenient travel packs! On a lunch break or road trip, fresh vegetables are a tasty companion. From flavorful snacking tomatoes to crunchy mini sweet peppers and hydrating cucumbers, enjoy healthy snack options that will help power you through your day!

Mixed snacking veggies are packed with Vitamin C, potassium and iron that will replenish your electrolytes and get all the essential nutrients you need after a power workout!

Snack Away

Family
First.
Always.

When it comes to making your organic choice, select products from growers you trust. Pure Flavor® Certified Organic greenhouse grown vegetables meet the strict USDA guidelines, ensuring what you buy is truly organic.

Explore Organics

Meet  Our Team


Stop by Booth 905 to meet our team! Jamie, Matt, Joe, Paul, Carmine, Brenda, Brittany, and Cameron will be onsite throughout the show to talk about our hot new items and how we can work with you to grow your business. Feel free to call or email in advance to set up a meeting time.

MATT MASTRONARDI

Executive Vice-President

matt@pure-flavor.com
519.326.8444 Ext. 102

JOE SBROCCHI

SVP of Business Development & Strategy

jsbrocchi@pure-flavor.com
519.326.8444

TIFFANY SABELLI

Director of Sales

tiffany@pure-flavor.com
519.326.8444 Ext. 107

PAUL MURRACAS

Senior Account Manager

paul@pure-flavor.com
519.326.8444 Ext. 105

CARMINE BORRELLI

Key Account Manager

cborrelli@pure-flavor.com
519.326.8444 Ext. 136

BRENDA NECIC

Key Account Manager

bnecic@pure-flavor.com
519.326.8444 Ext. 533

BRITTANY MASHNI

JR Sales Associate

bmashni@pure-flavor.com
519.326.8444 Ext. 193

CAMERON HIGGINS

JR Sales Associate

chiggins@pure-flavor.com
519.326.8444 Ext. 132