Fresh Flavors,
Grown Naturally.

Growing Healthy,
From Our Family To Yours

Pure Flavor® is dedicated to growing the highest quality produce, we have made it our life’s work and company mission.

Growing in a greenhouse ensures the vegetables on your family’s table are the freshest, most flavorful, safest, sustainable and available year-round.

The Greenhouse Advantage

Veggies growing in a greenhouse are perfectly climate-controlled including the amount of water and plant nutrition they receive for consistent flavor and sizing so you can enjoy the same product without and surprises.

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference, and recipe.

Our growers are the caretakers of the veggies that nourish your family. Their dedication and knowledge are the heart of growing in a greenhouse.

Growing Fresh Flavors

Food Safety

You can feel confident when you select Pure Flavor® vegetables to bring home to your family. We employ the highest and most rigorous standards of food safety.

Good Manufacturing Practices

By incorporating Good Manufacturing Practices (GMP’s), it not only helps us provide the freshest produce for you to enjoy, it also ensures the safest methods are followed through from the greenhouse all the way to the store.

Environmental Control: Our greenhouses and distribution centers are highly controlled environments with procedures and practices that regulate all building, personnel and transportation activities.


Traceability: Tracking technology is used throughout our greenhouses and supply chain to be able to follow each vegetable from the vine through to the store.

Good Manufacturing Practices

By incorporating Good Manufacturing Practices (GMP’S), it not only helps us provide the freshest produce for you to enjoy, it also ensures the safest methods are followed through from the greenhouse all the way to the store.

Environmental Control: Our greenhouses and distribution centers are highly controlled environments with procedures and practices that regulate all building, personnel and transportation activities.


Traceability: Tracking technology is used throughout our greenhouses and supply chain to be able to follow each vegetable from the vine through to the store.

Sustainable Growing Practices

We are committed to providing veggies that are grown in a sustainable and resource responsible manner.

A photo pointing up a tall row of bell pepper plants toward the top of the greenhouse with overlaying text that says: Sustainable. Vertical growing reduces land use.

Recycled Growing Mediums

Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

A photo of a row of baby tomato plants in the greenhouse with overlaying text that says: Sustainable. Grow in coconut fiber and other recycled mediums.

Closed Loop Irrigation System

An environmentally friendly system which avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

A photo of the irrigation system attached to the base of the plants with overlaying text that says: Sustainable. Closed loop irrigation system to reuse water.

Climate Control

High-tech greenhouse climate controlled systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Small & Mighty: Ladybugs & Bumblebees

Natural Pest Control Alternative: Our Integrated Pest Management (IPM) program allows us to use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method is safer than conventional methods because it eliminates spraying and any tampering with the plants. We want you to enjoy produce the way it should be, all natural!


Pollination: With the support of thousands of Bumblebees, our plants get pollinated which helps our produce grow healthy.

Greenhouse Growing FAQ’s

Hungry to learn more about greenhouse growing? Visit our FAQ section.