Fort Valley, FA – As the bustling supermarkets and crowded produce aisles across the country show, the demand for fresh, locally grown produce has never been greater. In the Southeast, Pure Flavor® has emerged as the leader in greenhouse vegetable production, providing a reliable supply of fresh, high-quality, Georgia Grown vegetables throughout the year.
Thanks to its state-of-the-art, 25-acre greenhouse in Peach County, Georgia, the company is uniquely positioned to deliver a steady stream of Georgia Grown tomatoes and cucumbers year-round. With its distribution centre only ten minutes away from the greenhouse, Pure Flavor® ships its wide variety of conventional and organic snacking tomatoes, cucumbers, peppers, eggplants, and melons to more than 80-million people in 24-hours throughout the Southeast.
“Our Peach County operations are crucial to our ability to deliver fresh, high-quality vegetables to markets throughout the Southeast,” explained Tiffany Sabelli, Director of Sales. “By growing our produce locally and sustainably, we’re able to reduce food miles and provide a consistent supply of fresh vegetables throughout the year. It’s all about quality and consistency for us, and our retail and foodservice partners appreciate that they can rely on us for that.”
Now in its fifth season of growing in Georgia, Pure Flavor® is a household name throughout the region. According to Matt Mastronardi, Executive Vice-President & Partner, the brand is strengthening its connections with retailers, foodservice providers, and communities in the Southeast as it continues to grow its presence on grocery store shelves throughout the region.
“When we decided to build our greenhouse operations in Peach County, it was more than just a business investment for us. We saw an opportunity to be a part of the local community and make a meaningful impact in the region,” said Mastronardi. “We’re proud to provide not only high-quality, locally grown produce, but also more jobs and opportunities for local residents. It’s a win-win situation, and we’re thrilled to be growing in Georgia.”
Since picking the very first tomatoes at its Peach County greenhouse in 2018, Pure Flavor® has partnered with the Georgia Grown program to connect with families and highlight the benefits of locally grown produce.
According to Tyler Harper, Agriculture Commissioner of Georgia, the Georgia Grown program is an important way to celebrate local farmers and help families choose locally grown produce.
“The Georgia Grown brand is a vital asset for Georgia’s farmers, retailers, and consumers alike,” said Harper. “Georgia Grown increases awareness of locally grown, quality produce for retailers and consumers in our state and across the Southeast, giving them the opportunity to support local producers while ensuring they receive the freshest, most nutritious produce available. We’re proud to partner with Georgia produce companies like Pure Flavor® to increase awareness of the Georgia Grown brand and to help ensure retailers have locally sourced products in season. As Georgia’s Commissioner of Agriculture, I’m proud to champion producers utilizing the Georgia Grown brand to increase their visibility as we work to strengthen our state’s #1 industry: agriculture.”
The brand’s commitment to quality, innovation, and community shows it is poised to make a significant impact on the region’s food landscape for many years to come.