PMA Fresh Summit Logo

California Here We Come!

Join us in Anaheim, CA for the 2019 PMA Fresh Summit Convention & Trade Show at the Anaheim Convention Center October 18-19.

Our team will be on site throughout the event promoting our greenhouse vegetable programs as well as launching a slew of new items that will help grow in the fresh produce industry. A wide range of activities are planned throughout the trade show so be sure to plan ahead!

4 Big Topics. 4 Big Voices that you won’t want to miss! Fresh Summit 2019 promises to be the most impactful event of the year in Anaheim. We are excited to once again be a Gold Sponsor of the event and look forward to a great event in California! It’s time to #flavorUP!

Hot New Products

Cherry Tomatoes on-the-Vine

Cherry Tomatoes on-th-Vine

Flavor rich with a vibrant sweet crunch, these royal wonders are the perfect accent to any eating occasion. Hand picked with utmost care, their majestic sweet flavor is nurtured on the vine by our family of growers who carefully select the perfect tomatoes for your delight. As the king of the tomato crop, RedRoyals deserve a crown.

Organic Sangria®
Medley Tomatoes

Bright, colorful and packed with nutrients, the Organic Sangria® Tomato Medley is perfectly picked and ready for any occasion. Choose one flavor or mix and match to create the ultimate dish. Your guests will thank you.

Multi-colored Hot Peppers

Stingrays Pencil Hot Peppers are fiery, crisp and ready to sting. It’s time to throttle up your taste buds, explore new recipe maps and dive into the heat that drives authentic cuisines from around the world. #FeelTheSting

Craft House Mini San Marzano Tomato

Crafted by a family with generations of growing know-how, the Pure Flavor® Mini San Marzano is a premium cooking tomato that awakens the senses. Bold, bright, and savory. Take your dish to new heights that highlight the culinary artist in you.

Craft House Baby Eggplants
Baby Eggplants

Rich and flavorful, Baby Eggplants are a versatile ingredient for your latest culinary creation. Grilled or roasted, discover their delicate and meaty texture to pair with your premium recipes.

Craft House Long Sweet Peppers
Aurora Long Sweet Peppers

Vibrant colors, unique textures, and a crunch that will elevate your gathering to fresh new heights. Crafted with care, let the sweet artistry of the Aurora Long Sweet Peppers take you back to a simpler time. Crispy yet sweet, these elongated peppers can be grilled, stuffed, diced, served raw or roasted. No matter the use or application, they are a flavor to discover.

Mini Munchies Tomato Snack Packs
Mini Munchies
Tomato Snack Packs

Our best snacking tomatoes all conveniently packaged together in unique single serve containers that provide the convenience families are looking for. Mini Munchies are bright and colorful with appealing characters who encourage kids to engage in healthy and active lifestyles.


Your day is busy with hockey practice, the gym, meetings and family activities. SNACK+ delivers the on-the-go fuel you need. Hydrate, energize and boost antioxidant levels with a healthy dose of greenhouse grown Tomatoes, Peppers and Cucumbers. SNACK+ will change the way you think about snack time. It’s fresh fuel that feels good.

Trios Tomatoes
‘3’ Sweet Snacking Tomatoes

A versatile mixture of sweet & vibrant bite-sized tomatoes with a satisfying juicy crunch. The ideal snacking companion for a healthy, on-the-go burst of energy or a flavorful addition to a salad.

Meet Our Team

With decades upon decades of experience in the produce industry, our Sales Team wants to expand your category offering and help drive growth in your produce aisles & foodservice customer accounts. As a vertically integrated greenhouse vegetable company with a vast family of growers throughout North America, we ship our greenhouse grown vegetables year-round. From staple commodities to specialty items like our award-winning Snacking Tomato Series to a wide variety of USDA Organic Certified Vegetables, we have the ability to custom create formats that help grow your business.


Executive Vice-President
519.326.8444 Ext. 102


Key Account Manager
519.326.8444 Ext. 104


Key Account Manager


Key Account Manager
519.326.8444 Ext. 105


Key Account Manager
519.326.8444 Ext. 107

The Ultimate Tomato Snack Pack!

Introducing the NEW Mini Munchies Tomato Snack Pack, the ultimate lunch box snack has arrived! Packed in a convenient 12oz pack that breaks away in to 4, kids (and adults too!) can enjoy sweet snacking tomatoes in a single serving size!

Learn More


It started with passion. Dedicated to the craft of finding the perfect premium ingredients to make family gatherings more memorable. Introducing the Craft House Collection™ by Pure Flavor®; a distinct selection of hand-picked, greenhouse grown vegetables, crafted by generations of skill and flavor to unlock the chef in you.


The Pure Flavor 2019 Brand Storybook

Our 2019 Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

Learn More about our company. Download Accessible PDF


Featured Items

Pure Flavor® has gone through a brand refresh not only with our packaging but also with our core product positions.

With brand-centric messaging and core commodities now presented as families of items, Pure Flavor® can deliver complete category management solutions that your customers will love and engage with.