Leamington, ON – If you want to find out “What’s New?” at this year’s SEPC Southern Innovations show in Nashville, you need only visit Pure Flavor® at booth #308. With a hot new product on store shelves, an increase in dedicated organics acreage, new central packing house/distribution center, and a high-tech, 40-acre expansion nearing completion, Pure Flavor® has a lot to talk about at this year’s show.
The brand recently launched Solara™ Mini Melons, the first personal-sized, sustainable, greenhouse grown melon. The category-redefining product is the result of an innovative partnership with Cornell University, which helped Pure Flavor® gain valuable insights to increase plant health, maximize yield, and improve flavor.
After extensive trials beginning in 2014, Solara™ Mini Melons are making a splash at retail. Tiffany Sabelli, Director of Sales, says the new product is an example of how the brand’s product development program pushes the industry forward.
“Consumers are really excited about our new personal-sized Solara™ Mini Melons, a fresh product that responds to a craving that consumers didn’t even know they had,” said Sabelli. “Not only are they sweeter and juicier, but they are the perfect size for single-serving, grab-and-go snacks. It’s your own personal paradise, right in the palm of your hand.”
The launch of Solara™ Mini Melons came on the heels of another major announcement that Pure Flavor® is increasing its organic acreage as part of a new 40-acre expansion expected to be completed this Fall. The new fully lit facility will also include a new 210,000 sq. ft. centralized packhouse & distribution center. The addition of the new 40-acre facility will bring the total to 115 acres of lit production year-round on one site.
“At Pure Flavor®, we’ve found a better way to grow that allows us to produce more healthy food for consumers across North America while moving to a more sustainable future,” said Sabelli. “With every expansion, we strive to implement the latest and most efficient growing technologies.”
Pure Flavor’s® commitment to greenhouse grown organics is a strategic move to support an ever-growing product lineup and respond to a surge in consumer demand, as revealed in the brand’s #LoveForFresh survey. Pure Flavor® surveyed hundreds of people across North America and found that 48% have bought organics in the past month and 60% consider organics to be healthier.
To help promote these latest innovations, the brand has partnered with a vast network of talented content creators to produce tasty recipes and lifestyle themed content that will help consumers add fresh items to their home’s menu.
“We’re lucky to work with a talented group of content creators who can help us promote healthy living from coast to coast,” said Chris Veillon, Chief Marketing Officer. “With new products like Solara™ Mini Melons, more dedicated organic acreage coming online, and innovative snacking options like Uno Bites™ Nano Cucumbers & Cloud 9® Bite-Sized Fruity Tomatoes, it’s incredibly valuable to be able to share the many ways consumers can Live Deliciously® every day.”
Pure Flavor’s® social media, Live Deliciously® eMagazine, monthly newsletters, and integrated digital marketing strategy, are proof that the brand continues to innovate outside the greenhouse as well as inside by keeping up with the latest trends.
To learn more about Pure Flavor’s® latest innovations and expansions, make sure to visit booth #308 at SEPC Southern Innovations, September 23 in Nashville, TN.