Ignite your passion for cooking with Rocco Reds™: The Chef’s Tomato™. Packed with intensely bold flavor, rich red color and vine-fresh aroma, these tomatoes will amp up any dish, and transport you back in time with their true classic tomato flavor.
Fresh from the Greenhouse
From the tried-and-true to latest trendsetters, our product lineup has everything you need to deliver incredible flavor consistently for your clients. Over 40+ different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.
Experience the convenience and versatility of our premium seedless snacking peppers, perfect for both on-the-go munching and culinary adventures.
Who We Serve
Pure Flavor® is your trusted partner to deliver the highest quality greenhouse grown vegetables to restaurants, healthcare, education, lodging & entertainment establishments. As industry leaders, our expertise and continuous investment in growing technology allows you to supply your clients year-round with premium produce.
We know that in professional kitchens of any shape, style or size, the consistent quality customers expect starts at the source. With a reliable supply of Pure Flavor® greenhouse grown vegetables, you’ll benefit from exceptional product quality, longer shelf life, quicker time to market and year-round product availability.
It’s Simple.
We deliver Great Flavor.
We’re a new generation of vegetable growers, focused on quality, flavor, and the people we serve. By placing our greenhouses and delivery centers close to where our food is needed, we keep it fresh, cut down on travel, and get it to you faster—all year round.
It’s Simple.
We deliver Great Flavor.
We are the next generation of vegetable growers, inspired to put quality, flavor, and customers first. All our greenhouses and distribution centres are strategically located in key regions to reduce food miles, increase speed to market and, ultimately, deliver the freshest product possible year-round.
Inspired by Easy Recipes
Cucumber Stuffed
Sweet Potatoes
Sweet tomatoes
& Scallops
Banh Mi
PIZZA
Precise climate, irrigation, plant nutrition, and lighting controls all make it possible to grow the fresh vegetables families love year-round in a sustainable, eco-friendly environment.
We’re proud to be a leader in the next generation of greenhouse grown produce.
Growing Fresh Flavors
We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.
Integrated Pest Management (IPM)
We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!
Sustainable Growing Practices
High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.
Closed Loop Irrigation System
This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.
Recycled Growing Medium
Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.
Packing Automation
Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!
Supplemental Lighting
With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.
Misting System
We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.
Energy Screens
Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.
Pure Flavor® is your trusted partner to deliver the highest quality greenhouse grown vegetables to restaurants, healthcare, education, lodging and entertainment establishments. As industry leaders, our expertise and continuous investment in growing technology allows you to supply your clients year-round with premium produce.
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Contact us to find out how Pure Flavor® greenhouse grown produce delivers consistent quality and flavor 365 days a year.