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Pure Flavor® Recognized at International 2025 SHOP! Design Awards for Communication Design Excellence

Leamington, ON (April 21, 2026) – Pure Flavor®, the Canadian greenhouse company known for driving innovation in the fresh produce space, has earned international honors at the 2025 SHOP! Design Awards in Communication Design, earning Silver in Food Packaging and Bronze in Branding / Company Identity for excellence in packaging and brand identity system design. This achievement highlights the success of the company’s recent rebrand and packaging transformation.
The brand refresh represents a deliberate shift toward a fully integrated visual and communication system designed to strengthen clarity across the Pure Flavor® portfolio. Every element was designed to work together at shelf level, from brand architecture to packaging hierarchy, to reduce confusion and create a more intuitive shopping experience. For retail partners, this delivers greater consistency across SKUs, clearer product differentiation within the category, and a stronger overall shelf presence that supports faster decision-making, stronger engagement, and improved conversion for consumers. It also strengthens the ability to scale innovation across the portfolio without adding complexity at store level, reinforcing long-term category growth.
“Clarity at shelf drives decisions,” said Julia Weber, Vice President of Marketing at Pure Flavor®. “That’s exactly what we set out to improve. This award reinforces that we are building a meaningful system for both shoppers and retailers.”
This international recognition reinforces Pure Flavor’s position as a category innovator, focused on improving how fresh produce is experienced in-store while supporting retail performance. With operations across North America, the company continues to prioritize consistent quality, reliable supply, and produce offerings aligned with today’s shopper expectations.
Pure Flavor’s refreshed brand will be featured at CPMA in Toronto, April 29-30, at Booth# 1111.