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Precise climate, irrigation, plant nutrition, and lighting controls all make it possible to grow the fresh vegetables families love year-round in a sustainable, eco-friendly environment.
We’re proud to be a leader in the next generation of greenhouse grown produce.
Growing Fresh Flavors
We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.
Integrated Pest Management (IPM)
We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!
Sustainable Growing Practices
High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.
Closed Loop Irrigation System
This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.
Recycled Growing Medium
Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.
Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!
With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.
We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.
Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.
We live our brand promise by supporting healthier lifestyles for our consumers, our communities, our partners, and our employees. Our company culture is built on the expertise and experience of our team members, who serve as our strongest brand ambassadors in sharing our healthy lifestyles.
Pure Hothouse Foods Inc. opens in Leamington, ON with greenhouse experience dating back four generations.
Welcome to the Family
From here we ensure fresh produce gets to major USA cities within 24 hours.
Ever escalating demand requires another new distribution center in San Antonio, Texas.
on the Horizon
An all-new 25-acre Pure Flavor® greenhouse is built near corporate headquarters in Leamington, ON.
Pure Flavor® picks the first crop of Tomatoes and Seedless Cucumbers at our new greenhouse facility!
The new 60,000 sq ft Pure Flavor® DC is strategically located ensuring year-round delivery of fresh, local produce to communities across southeastern USA.
Phase II expansion completed in Leamington, ON.
Cloud 9® Wins 2
Cloud 9® Bite-Sized Fruity Tomatoes wins International Taste Institute’s Superior Taste award along with ChefsBest® Excellence award.
With new acreage completed and more on the way, Pure Flavor® is defining growth!
Hydrate by the handful with the one-bite snack that’s so small and flavorful it’s out of this world! Winner of the 5th Annual Produce Business Innovation Award.
Solara® Mini Melon
The first personal-sized, sustainable, greenhouse grown melon that fits in the palm of your hand. Winner of the 6th Annual Produce Business Innovation Award.
Growth prompts a new 40-acre high-tech, fully lit facility as well as a new 210,000 sq ft centralized packhouse Distribution Center.
Pure Flavor® launches the Alonna™ Canary Melon, a sustainably grown melon for every meal.
Welcome to the family, DeTemporada Farms!
Pure Flavor® welcomes DeTemporada Farms, a 26-acre Bell Pepper farm in Merlin, ON to the family.
Welcome to the family,
Pure Flavor® is pleased to welcome Cervini Farms (C5), a 50-acre farm, in Leamington, ON to the family.
Located at a key point of entry into the USA from Mexico, our Edinburg facility serves as a cross dock facility to help expedite our product to customers in every region.
Welcome to the family, MightyVine®!
Expanding into the Midwest, Pure Flavor® adds 30 acres of USA Grown Tomatoes (lit production) year-round!
Tropically sweet and juicy, Tiki Tomatoes™ recently received the prestigious Superior Taste Award Certification from the International Taste Institute.
Pure Flavor® launches the 3rd greenhouse grown melon: the Oronai™ Sweet Charentais Melon.
The Pure Flavor® Adopt-A-School Program was created to fuel healthy and active minds of students across North America with fresh snacks and educational resources. Our partner schools benefit not only from healthy snack support but activity based initiatives to keep kids moving and excited about vegetables!
Pure Kids Triathlon
At Pure Flavor®, we believe starting kids out on a healthy path will lead to a lifetime of healthy choices. We take pride in sponsoring the multi-city Pure Kids Triathlon Series that encourages kids to exercise and have fun with friends and family.