The Pure Flavor® Brand StoryBook

Our Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

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Explore Our Products

Greenhouse grown products of all varieties always offer consistent quality and fresh flavor for every occasion all year round, regardless of season. There are many different tomato, cucumber, and pepper varieties that come in all different sizes, shapes and colors – we’ve got something to suit everyone around your dinner table.

Precise climate, irrigation, plant nutrition, and lighting controls all make it possible to grow the fresh vegetables families love year-round in a sustainable, eco-friendly environment.

We’re proud to be a leader in the next generation of greenhouse grown produce.

Growing Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

Our People

We live our brand promise by supporting healthier lifestyles for our consumers, our communities, our partners, and our employees. Our company culture is built on the expertise and experience of our team members, who serve as our strongest brand ambassadors in sharing our healthy lifestyles.

Our Story

We are the next generation of vegetable growers, inspired by quality, flavor, and customers first by providing greenhouse-grown fruits and vegetables from our farms that are located throughout North America.

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Pure Hothouse Foods Inc. opens in Leamington, ON with greenhouse experience dating back four generations.

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Welcome to the Family
Taylor, MI!

From here we ensure fresh produce gets to major USA cities within 24 hours.

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San Antonio.

Ever escalating demand requires another new distribution center in San Antonio, Texas.

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Another Expansion
on the Horizon

An all-new 25-acre Pure Flavor® greenhouse is built near corporate headquarters in Leamington, ON.

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Georgia Grown

Pure Flavor® picks the first crop of Tomatoes and Seedless Cucumbers at our new greenhouse facility!

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Georgia Distribution
Center Expansion

The new 60,000 sq ft Pure Flavor® DC is strategically located ensuring year-round delivery of fresh, local produce to communities across southeastern USA.

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More Expansion

Phase II expansion completed in Leamington, ON.

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Cloud 9® Wins 2
Prestigious Awards!

Cloud 9® Bite-Sized Fruity Tomatoes wins International Taste Institute’s Superior Taste award along with ChefsBest® Excellence award.

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Phase III

With new acreage completed and more on the way, Pure Flavor® is defining growth!

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Award Winning
Uno Bites

Hydrate by the handful with the one-bite snack that’s so small and flavorful it’s out of this world! Winner of the 5th Annual Produce Business Innovation Award.

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Award Winning
Solara® Mini Melon

The first personal-sized, sustainable, greenhouse grown melon that fits in the palm of your hand. Winner of the 6th Annual Produce Business Innovation Award.

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Phase IV
Organic Acreage

Growth prompts a new 40-acre high-tech, fully lit facility as well as a new 210,000 sq ft centralized packhouse Distribution Center.

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Canary Melons

Pure Flavor® launches the Alonna Canary Melon, a sustainably grown melon for every meal.

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Welcome to the family, DeTemporada Farms!

Pure Flavor® welcomes DeTemporada Farms, a 26-acre Bell Pepper farm in Merlin, ON to the family.

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Welcome to the family,
Cervini Farms!

Pure Flavor® is pleased to welcome Cervini Farms (C5), a 50-acre farm, in Leamington, ON to the family.

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Edinburg Texas!

Located at a key point of entry into the USA from Mexico, our Edinburg facility serves as a cross dock facility to help expedite our product to customers in every region.

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Welcome to the family, MightyVine®!

Expanding into the Midwest, Pure Flavor® adds 30 acres of USA Grown Tomatoes (lit production) year-round!

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Award Winning
Tiki Tomatoes!

Tropically sweet and juicy, Tiki Tomatoes recently received the prestigious Superior Taste Award Certification from the International Taste Institute.

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Charentais Melons

Pure Flavor® launches the 3rd greenhouse grown melon: the Oronai Sweet Charentais Melon.

Community Initiatives

Built on our commitment to fuel healthy & active minds, we are proud to support programs and events within our communities so that kids can enjoy fresh & nutritious food options and learn about the many health benefits of vegetables. Whether it is through our Adopt-A-School program which provides healthy greenhouse grown vegetables to schools throughout key regions in North America or at events such as our Pure Kids Triathlon Series that encourages kids to be active and choose healthy options, we are committed to fuelling healthy lives through community initiatives.

Adopt-A-School Program

The Pure Flavor® Adopt-A-School Program was created to fuel healthy and active minds of students across North America with fresh snacks and educational resources. Our partner schools benefit not only from healthy snack support but activity based initiatives to keep kids moving and excited about vegetables!

Pure Kids Triathlon

At Pure Flavor®, we believe starting kids out on a healthy path will lead to a lifetime of healthy choices. We take pride in sponsoring the multi-city Pure Kids Triathlon Series that encourages kids to exercise and have fun with friends and family.