Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.Learn Moreabout our company.
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Explore Our Products
Greenhouse grown products of all varieties always offer consistent quality and fresh flavor for every occasion all year round, regardless of season. There are many different tomato, cucumber, and pepper varieties that come in all different sizes, shapes and colors – we’ve got something to suit everyone around your dinner table.
Precise climate, irrigation, plant nutrition, and lighting controls all make it possible to grow the fresh vegetables families love year-round in a sustainable, eco-friendly environment.
We’re proud to be a leader in the next generation of greenhouse grown produce.
Growing Fresh Flavors
We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.
Integrated Pest Management (IPM)
We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!
Sustainable Growing Practices
High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.
Closed Loop Irrigation System
This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.
Recycled Growing Medium
Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.
Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!
With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.
We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.
Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.
We live our brand promise by supporting healthier lifestyles for our consumers, our communities, our partners, and our employees. Our company culture is built on the expertise and experience of our team members, who serve as our strongest brand ambassadors in sharing our healthy lifestyles.
We are the next generation of vegetable growers, inspired by quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are located throughout North America.
Built on our commitment to fuel healthy & active minds, we are proud to support programs and events within our communities so that kids can enjoy fresh & nutritious food options and learn about the many health benefits of vegetables. Whether it is through our Adopt-A-School program which provides healthy greenhouse grown vegetables to schools throughout key regions in North America or at events such as our Pure Kids Triathlon Series that encourages kids to be active and choose healthy options, we are committed to fuelling healthy lives through community initiatives.
The Pure Flavor® Adopt-A-School Program was created to fuel healthy and active minds of students across North America with fresh snacks and educational resources. Our partner schools benefit not only from healthy snack support but activity based initiatives to keep kids moving and excited about vegetables!
Pure Kids Triathlon
At Pure Flavor®, we believe starting kids out on a healthy path will lead to a lifetime of healthy choices. We take pride in sponsoring the multi-city Pure Kids Triathlon Series that encourages kids to exercise and have fun with friends and family.