Proudly Grown in the Midwest
Grown in cutting-edge greenhouses in Rochelle, Illinois, Pure Flavor® tomatoes are vine-ripened for unbeatable freshness and flavor. With a focus on sustainability and fewer food miles, they bring Midwest-grown goodness to tables all year long.
Our Midwest Grown Produce
Tomatoes
on-the-Vine
Available in
1 lb | 3 lb | 4 lb
Beefsteak
Tomatoes
Available in
bulk | 2 ct | 4 ct
Cherry Tomatoes
on-the-Vine
Available in
12 oz | 1.5 lb
Look for
Midwest Grown
on the label
Our product packaging and labels are designed specifically for the Midwest Grown initiative.
How we Grow
How we Grow
Less water, less land
Our produce is grown efficiently using minimal water and space. That means more flavor while using fewer natural resources.
Good bugs fight pests
Beneficial insects help naturally protect our plants from pests. That keeps the produce healthy without relying on heavy sprays.
Protected from the elements
Carefully grown in controlled environments, our fruits and vegetables are safe from weather and other external stresses. This ensures consistent quality and freshness.
Always in season
Our produce is harvested and available year-round. Families and retailers can enjoy consistent, fresh fruits and vegetables no matter the season.
Grown pure.
Grown right.
