Ignite your passion for cooking with Rocco Reds™: The Chef’s Tomato™. Packed with intensely bold flavor, rich red color and vine-fresh aroma, these tomatoes will elevate any dish, and transport you back in time with their true classic tomato flavor.
Fresh from the Greenhouse
From the tried-and-true favorites to latest trendsetters, our product lineup has everything you need to deliver incredible flavor consistently for your clients. Over 40+ different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.
Experience the convenience and versatility of our premium seedless snacking peppers, perfect for both on-the-go munching and culinary adventures.
Woka™ Cucumbers stay crisp when cooked, with a mild, sweet flavor and no bitterness—perfect for stir-fries, salads, and snacks.
Who We Serve
Pure Flavor® is your trusted partner in delivering the highest quality greenhouse grown vegetables to restaurants, healthcare, education, lodging & and entertainment establishments. As industry leaders, our expertise and continuous investment in growing technology enables you to supply your clients year-round with premium produce.
We know that in professional kitchens of any shape, style or size, the consistent quality customers expect starts at the source. With a reliable supply of Pure Flavor® greenhouse grown vegetables, you’ll benefit from exceptional product quality, longer shelf life, quicker time to market and year-round product availability.
Inspired by Easy Recipes
Cucumber Stuffed
Sweet Potatoes
Sweet tomatoes
& Scallops
Banh Mi
PIZZA
Precise control of climate, irrigation, plant nutrition, and lighting controls makes it possible to grow the fresh vegetables families love year-round in a sustainable, eco-friendly environment.
We’re proud to be a leader in the next generation of greenhouse grown produce.
Growing Fresh Flavors
We test vegetables worldwide to find the best flavors for every taste.
Integrated Pest Management
Ladybugs fight pests, so our produce stays all natural.
Sustainable Growing Practices
We use tech to create the best growing conditions without wasting energy.
Closed Loop Irrigation
Unused water is recycled to replace what’s lost to evaporation.
Recycled Growing Medium
We use coconut fiber and recycled materials to support plant health and sustainability.
Packing
Automation
Our automation delivers tomatoes and cucumbers to the Southeast year-round.
Supplemental Lighting
Supplemental lighting lets us grow year-round by giving plants the right amount of light.
Misting
System
Misting systems keep humidity above 30% to support steady plant growth.
Energy
Screens
Energy screens and sunlight control keep the greenhouse climate stable.
Pure Flavor® is your trusted partner in delivering the highest quality greenhouse grown vegetables to restaurants, healthcare, education, lodging and entertainment establishments. As industry leaders, our expertise and ongoing investment in growing technology enables you to supply your clients year-round with premium produce.
DownloadThe Foodservice Flyer
Get In
touch
today
Have questions or want to find out more about our foodservice product offerings?
Contact us to find out how Pure Flavor® greenhouse grown produce delivers consistent quality and flavor 365 days a year.