Every morning, we get to work growing the freshest greenhouse vegetables for your family.

Discover Why
Georgia Grown Tomatoes on the Vine

It’s all about getting back to the basics and growing fresh, flavorful, greenhouse grown vegetables for people like you throughout the southeast. The best part? Knowing that families like yours are filling their plates every day with nutritious & delicious Georgia Grown vegetables.

Growing up in Georgia

We are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.

National Support for a Homegrown Program

Sonny Perdue

US Secretary of
Agriculture (Retired)

“This greenhouse is impressive, very impressive. It will enable them to grow locally here and provide fresh vegetables to our Georgia market year-round, this is a good location for them,” said Sonny Perdue, US Secretary of Agriculture. “We are going to see more of this technology across the United States and we are honored that Pure Flavor® selected middle Georgia for their production. The investment and technology that goes into these facilities is tremendous, these folks have done their homework,” added Perdue.

Holly Chute

Senior Executive Chef,
Georgia Grown

“It was amazing to see the process and extensive research & development that goes into these new varieties of sweet snacking tomatoes,” said Holly Chute, Senior Executive Chef, Georgia Grown. Chef Chute toured the greenhouse to learn more about the new RedRoyals® Cherry Tomatoes on the Vine variety and how it is grown. “I really enjoyed learning about the ripening process and picking the tomatoes right from the vine to eat, the sweetness was incredible,” said Chute.

BJ Walker

Executive Director,
Peach County

“Having Pure Flavor invest in Peach County is proof positive that our community is attractive to newcomers and major international companies. It is confirmation that we possess all of the necessary qualities and assets that are ideal for a business to succeed and grow and we are thrilled and excited to welcome Pure Flavor into the Peach County family!” BJ Walker, Executive Director – Development Authority of Peach County

Greenhouse Grown

Greenhouse Grown

How are we able to feed millions of Americans year-round with the most fresh, healthy and delicious Tomatoes? We invested in the largest and most technologically advanced greenhouse ever built in the southeast.

Precise climate, irrigation, plant nutrition, and lighting controls all make it possible to grow the fresh fruits and vegetables families love year-round in a sustainable, eco-friendly environment.

We’re proud to be a leader in the next generation of georgia grown produce.

Growing Fresh

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.


Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!


With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.


We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.


Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

Pure Flavor. Georgia Grown Tomatoes

Look for Georgia Grown on the label

Product packaging, labels, and PLU’s designed specifically for the Georgia Grown program.

Grown to

TOV’s are great for roasting on their own, in tomato sauces and fresh salads. Their unique flavor is sure to amp up the taste of your meal.

Goes Well With

Well, pretty much everything! But we have a few favorite pairings that you could try experimenting with:

Herbs & Spices

  • • Basil
  • • Garlic
  • • Mint
  • • Sugar
  • • Wine Vinegar

Meats & Cheeses

  • • Beef
  • • Chicken
  • • Turkey
  • • Swordfish
  • • Pork

Fruits & Veggies

  • • Eggplant
  • • Lettuce
  • • Onions
  • • Peaches
  • • Spinach

Pasta, Rice & Grains

  • • Lentils
  • • Pitas
  • • Tortillas
  • • Lasagna
  • • Capellini Pasta

Growing a Happy & Healthy Community

The Pure Flavor® Brand StoryBook

Our Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

Learn Moreabout our company