Pure Flavor® Launches Cherry Picked™ — A Collection of Our Very Best Tomatoes
Leamington, ON (October 15, 2025) – Pure Flavor®, a trusted provider of fresh, flavorful greenhouse fruits and vegetables, proudly announces the launch of Cherry Picked™, an exclusive medley of three signature tomato varieties: Azuca, Tiki Tomatoes®, and OMG Tomatoes™. Cherry Picked™ was developed to fill a specific gap in the marketplace for a medley pack that is consistent every time.
“While medley tomatoes continue to be a large segment within snacking tomatoes, we’ve seen medley sales in the industry struggle over recent years,” says Matt Mastronardi, Executive Vice President for Pure Flavor®. “We believe this is because medley packs have been treated as a supply outlet, with inconsistent varieties, quality and flavor being put into these packs. The result is an inconsistent experience for consumers, which has them turning to other more reliable options, or worse, leaving the category altogether.”
Cherry Picked™ stands apart as a carefully curated medley of three hand-selected tomato varieties, chosen for their complementary flavor, texture, and visual appeal. Unlike many other packs, which mix tomatoes without intention, Cherry Picked™ demonstrates a true commitment to quality, ensuring that every pack offers the same varieties consistently, and that every tomato is picked at peak ripeness to deliver the best flavors and a consistently premium experience.
Azuca Red Cherry Tomatoes burst with juicy, garden-fresh flavor, making them perfect for snacking or salads. Tiki Tomatoes® are tropically sweet with a striking cosmic-inspired appearance, ideal for creating visually exciting platters, enhancing appetizers, or adding a bold twist to everyday dishes. OMG Tomatoes™ offer a golden blush and a citrusy crunch, bringing unique texture and bright flavor that complements salads, gourmet recipes, or entertaining spreads. Together, these hand-selected tomatoes form a vibrant, flavorful, and visually stunning medley that elevates snacking, salads, and meals, providing convenience, variety, and exceptional flavor in every pack.
Each hand-selected tomato reflects Pure Flavor’s ongoing dedication to growing better for people and delivering produce that shoppers can trust. From greenhouse to table, Cherry Picked™ exemplifies care, consistency, and attention to detail, offering a solution that is as simple as it is satisfying. With the same three stand-out varieties mixed together in every pack, Cherry Picked also offers consumers a lower-risk format to try new flavors and find new favorites.
“This medley provides retailers with a product that elevates the produce category and meets the expectations of today’s shoppers,” said Matt. “Cherry Picked™ is a premium, visually engaging, and most importantly, reliable product that delivers flavor and quality in every pack, helping retailers attract customers and grow sales.”
Join Pure Flavor® at Booth #3091 during the IFPA Global Produce & Floral Show to taste Cherry Picked™ and experience the premium tomato medley elevating flavor, color, and convenience in one package.