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Pure Flavor Rocco Reds® Tomato Earns Its Title in 2026 Leamington Greenhouse Competition

Leamington, ON (May 22, 2026) – Pure Flavor® is proud to announce that Rocco Reds®, was awarded Chef’s Choice recognition at the Annual Greenhouse Competition held at the Leamington Fair on Friday, May 22, 2026, further cementing its title as “The Chef’s Tomato®.” Greenhouse growers from across the region gathered to showcase the quality, consistency, and innovation behind locally grown produce.
Recognized as one of the region’s longstanding greenhouse industry events, the competition celebrates excellence across multiple produce categories, including tomatoes, cucumbers, peppers, and specialty items. Nearly 200 entries were evaluated by an independent panel of judges based on appearance, flavor, texture, uniformity, and overall quality.
Pure Flavor® is pleased to share that the following products were recognized this year:
  • Coolest Cucumber — Cocktail Cucumber Category — Poco Bites®
  • Perfect Pepper — Orange Bell Pepper Category – Orange Sweet Bell
  • Chef’s Choice Award — Tomato — Rocco Reds® Tomato
  • Overall Best in Competition — Pepper Category — Orange Sweet Bell
“This award for Rocco Reds reflects our passion for discovering and developing new varieties that deliver exceptional flavor, freshness, and quality,” said Jamie Moracci, CEO of Pure Flavor®. “Innovation drives everything we do, and we are honored to be recognized by our peers and community for this commitment.”
The Annual Greenhouse Competition is hosted by R.E.A.C.H. International, a charitable organization dedicated to supporting global community development initiatives, including education, healthcare, and access to clean water in Uganda. The event continues to unite growers, industry partners, and community members while supporting meaningful initiatives beyond the greenhouse industry.
Pure Flavor® remains committed to advancing greenhouse-grown produce through innovation, sustainability, and premium products consumers can count on throughout the year.