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Inspired by Mediterranean tradition and carefully grown with premium flavor in mind.

Inspired by Mediterranean tradition and carefully grown with premium flavor in mind.

Featured at the Show

Mini Munchies

Mini Munchies® bring together snack-size juicy tomatoes, tiny crisp cucumbers, and sweet bite-sized peppers in a convenient, ready-to-enjoy pack.

Rocco Reds

Rocco Reds® tomatoes are vine-ripened for a deep, robust tomato flavor. Their rich red color runs through inside and out, with fewer seeds and firm, hearty texture—perfect for sauces, roasting, or adding bold flavor to hearty dishes.

Extraordinary Flavor Awaits

Where Mediterranean tradition meets fresh innovation, a new flavor experience is about to change what you expect from the produce aisle. Grown for those who believe exceptional ingredients make exceptional meals. Visit Booth #2780 to see what’s next.

Meal Prep, Meet Fresh

Something new is coming to the produce aisle, and it’s not what you’d expect. A new way to enjoy produce, designed to make eating fresh easier, more exciting, and more delicious. Visit Booth #2780 for an exclusive first look.

Mini Munchies®

Mini Munchies® bring together snack-size juicy tomatoes, tiny crisp cucumbers, and sweet bite-sized peppers in a convenient, ready-to-enjoy pack.

Rocco Reds® Tomatoes

Rocco Reds® tomatoes are vine-ripened for a deep, robust tomato flavor. Their rich red color runs through inside and out, with fewer seeds and firm, hearty texture—perfect for sauces, roasting, or adding bold flavor to hearty dishes.

Uno
Bites

teeny tiny cucumbers

Cherry
Picked

Our Very Best Cherry Tomatoes

OMG
Tomatoes

Citrusy Cherry Tomatoes

Tiki
Tomatoes

Tropical Cherry Tomatoes

Trio
Tomatoes

Cherry Tomatoes on-the-Vine

Pure Flavor® is more than a name — it’s our promise. A promise to grow better, eat brighter, and share real flavor with families everywhere. From greenhouse to table, our story is one of innovation, care, and community — more goodness, less compromise.

Pure Flavor® is more than a name — it’s our promise. A promise to grow better, eat brighter, and share real flavor with families everywhere. From greenhouse to table, our story is one of innovation, care, and community — more goodness, less compromise.

Less water, less land

Good bugs fight pests

Protected from the elements

Always in season

Growing better, for you.

Who's Attending

See you at Booth #2780

sales@pure-flavor.com

Jamie Moracci

CEO

Matt Mastronardi

Executive Vice-President

Joe Sbrocchi

Sr. Vice President of Business Development

Tiffany Sabelli

Sr. Vice President of Sales

Mike Glass

Director of Sales

Paul Murracas

Senior Key Account Manager

Carmine Borrelli

Senior Key Account Manager

Alaina Wilkins

Key Account Manager

Mark Weese

Key Account Manager

Shawn Keizer

Key Account Manager

Cameron Higgins

Account Manager

Khalil Issa

Sales Associate

Have Questions?
Connect with our team!