GRILL | BAKE | STUFF | SAUTÉE | YOUR CREATIONS
It started with passion. Dedicated to the craft of finding the perfect premium ingredients to make family gatherings more memorable. Introducing the Craft House Collection by Pure Flavor®; a distinct selection of hand-picked, greenhouse grown vegetables, crafted by generations of skill and flavor to unlock the chef in you.
Crafted by Generations – Grown for the Chef in You
Mini San Marzano Tomatoes
Crafted by a family with generations of growing know-how, the Pure Flavor® Mini San Marzano is a premium cooking tomato that awakens the senses. Bold, bright, and savory. Take your dish to new heights that highlight the culinary artist in you.Learn More
Aurora Long Sweet Peppers
Discover the refined flavor and rustic heritage infused in each individually crafted Aurora Long Sweet Pepper. A premium cooking pepper for the chef in you.Learn More
Rich and flavorful, Baby Eggplants are a versatile ingredient for your latest culinary creation. Grilled or roasted, discover their delicate and meaty texture to pair with your premium recipes.Learn More
Premium Product Line
Grown with a passion for premium vegetables, the Pure Flavor® Craft House Collection was created for the chef in you. The exceptional selection of fresh, greenhouse grown veggies allow the flavors to shine in simple yet memorable recipes.
Mini San Marzano
2 lb Top Seal
Aurora Long Sweet
3 Count Bag
4 Count Bag
Explore the vibrant and flavorful recipes crafted by our chef partners with our premium Mini San Marzano Tomatoes and Long Sweet Peppers. Unique and memorable dishes you can make at home.
Cedar Valley Selections
Chef: Surria Fadel
Inspired by authentic Middle Eastern flavors, Cedar Valley Selections creates products that are both healthy and tasty. They were delighted to have our premium Craft House Collection products chopped into classic Tabouli and Fatoush Salad.
Chef: Rosemary Woods & John Alvarez
Each dish is handcrafted, building on flavors that hold true to its origins, while adding new and exciting elements that take things to a new level. The bright colors and textures of the Craft House Collection paired perfectly with these Mexican inspired dishes.
Higher Culture Café
Chef: D’arcy Phillips
It’s about getting back to the basics and sourcing local premium quality ingredients that speak for themselves. Our Mini San Marzano Tomatoes were the star of the café’s latest creation; Belgian Waffle Bruschetta. A unique twist on a Mediterranean favorite.
Chef Next Door
Chef: Trish Gill
Specializing in unique comfort food and always looking to procure local, premium products, Chef Trish Gill created 3 world class recipes that brought the flavors of our Mini San Marzano Tomatoes and Long Sweet Peppers to another level.
The Grove Brew House
Chef: Brandon Zuech
With an ever-changing menu, The Grove is dedicated to finding perfect premium ingredients that pair with what’s on tap. Our bold, bright Long Sweet Peppers and profoundly sweet Mini San Marzano Tomatoes inspired Chef Brandon to serve up some creative wonders.