We Are Produce
CPMA 2019 Montreal Logo.

Bienvenue à Montréal!

Join us April 3-4 in Montreal for the 94th Canadian Produce Marketing Association (CPMA) Convention and Trade Show!

Throughout the events hosted by CPMA, our team will be on site promoting our greenhouse vegetable programs as well as launching new items that will help grow the fresh produce industry.

Introducing New Products!

Mini Munchies
Tomato Snack Pack

Our Mini Munchies Snack Sized Veggies aim to promote a healthy, active lifestyle to both children and their parents alike. The perfect healthy snack combination makes it easy for a grab and go snack!

Canadian Grown Organic
Tomatoes On-The-Vine

Like discovering a natural spring on your hike through the mountains, Organic Tomatoes On-The-Vine are a natural treasure. The vines provide utmost nutrients along with ensuring maximum freshness. It’s how organic greenhouse produce was meant to be.

Canadian Grown Organic
Long English Cucumbers

Refreshment. Hydration. Green. The Organic Long English Cucumber is the pinnacle of pure. Blended or sliced, add this seedless cucumber to your summertime beverage and enjoy the sunshine.

Craft House
Mini San Marzano Tomatoes

Crafted by a family with generations of growing know-how, the Pure Flavor ® Mini San Marzano is a premium cooking Tomato that awakens the senses. Bold, bright and savory, take your dish to new heights that highlights the culinary artist in you.

Craft House
Aurora Long Sweet Peppers

Vibrant colors, unique textures, and a crunch that will elevate your gathering to fresh new heights. Crafted with care, let the sweet artistry of the Aurora Long Sweet Peppers take you back to a simpler time. Crispy yet sweet, these elongated peppers can be grilled, stuffed, diced, served raw or roasted. No matter the use or application, they are a flavor to discover.

Azuca Cherry Tomatoes

It all starts with selecting the right variety, this is where our passion begins. As the distinct, bright, sweet, full bodied flavors of our Cherry on The Vine hit their peak, we prepare for the hand cut fresh harvest. The uniqueness of the vine holds in the flavors making this classic variety a premium choice for the discerning tomato aficionado.

It started with passion. Dedicated to the craft of finding the perfect premium ingredients to make family gatherings more memorable. Introducing the Craft House Collection™ by Pure Flavor®; a distinct selection of hand-picked, greenhouse grown vegetables, crafted by generations of skill and flavor to unlock the chef in you.

The Pure Flavor 2019 Brand Storybook

Our 2019 Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

Learn More about our company. Download Accessible PDF

Meet Our Team

With decades upon decades of experience in the produce industry, our Sales Team wants to expand your category offering and help drive growth in your produce aisles & foodservice customer accounts. As a vertically integrated greenhouse vegetable company with a vast family of growers throughout North America, we ship our greenhouse grown vegetables year-round. From staple commodities to specialty items like our award-winning Snacking Tomato Series to a wide variety of USDA Organic certified vegetables, we have the ability to custom create formats that help grow your business.


Executive Vice-President

519.326.8444 Ext. 102


Key Account Manager

519.326.8444 Ext. 104


  Key Account Manager

519.326.8444 Ext. 107

Featured Items

Pure Flavor® has gone through a brand refresh not only with our packaging but also with our core product positions.

With brand-centric messaging and core commodities now presented as families of items, Pure Flavor® can deliver complete category management solutions that your customers will love and engage with.

Video Content That Connects!

Pure Flavor® creates engaging video content to help promote all of its products and community activities.

From Chef To Innkeeper

Mini Cucumbers

Sweet Bell Peppers

A World Of Flavors

Going Beyond The Package

Heirloom Tomatoes

Healthy Kids

Running A Business

The Life Of A Cucumber