Pure Flavor^® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor^™ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

We combine the most innovative technologies with generations of tried-and-true farming knowledge. The end result is more vegetables with less impact on the environment.

WE USE 90%
LESS WATER

We give each plant the exact amount of water it needs – no more, no less. With precise closed-loop drip irrigation, any water the roots don’t soak up is recycled back through the same process.

VERTICAL GROWING =
SMALLER FOOTPRINT

Up, Up and Away! We grow vertically to reduce the amount of land required to grow more veggies.

PRECISE PLANT
NUTRITION

We closely monitor the nutrients we feed our plants and measure their growth daily to produce healthier, more flavorful vegetables.

BUMBLEBEE
POWER

We use the all-natural pollination power of bumblebees in all our greenhouses.

ALL-SEASON
CLIMATE CONTROL

We deliver heat directly to the base of each plant using an efficient radiant hot water system so we can provide fresh veggies to people across North America 365 days a year.

SMART CO²
MANAGEMENT

Plants breathe in CO² and exhale oxygen. We run our high-efficiency boilers during the day when plants are most active so they can absorb CO². The hot water is conserved in large tanks to maintain an optimal climate at night.

LADYBUGS: NATURE’S
PEST CONTROL

Ladybugs are a natural bio control for managing pests that can attack vegetable plants. Our integrated pest management system greatly reduces the need for pesticides.

EXTENSIVE RESEARCH
AND DEVELOPMENT

We are on the leading edge of technological innovation and product development. We’re constantly testing new tomato varieties for new and exciting flavors, all while working on new ways to grow healthier, tastier and more sustainable vegetable varieties.

HIGH-TECH
AUTOMATION

The latest innovations help us pack and ship vegetables more quickly and efficiently, ensuring they reach a produce aisle near you safely and in the best quality possible.

SUPPLEMENTAL
LIGHTING

Even on cloudy days we can ensure consistent light levels thanks to efficient LED supplemental lighting. These lights help to make sure growth doesn’t stall based on the weather and each plant produces the quantity and quality it should.

ENERGY
SCREENS

To control the light entering the greenhouse and maintain optimal humidity levels, we use retractable energy screens.

COMPOSTABLE
GROWING MEDIUMS

We grow our plants in recycled natural growing mediums like coconut husk. At the end of a growing season, these are composted, returning their valuable nutrients back to the earth.

QUALITY CONTROL
& TESTING

We inspect and measure plants daily to ensure optimal growth. Once picked, each vegetable is inspected visually to ensure the highest quality.

The Value of
Greenhouse Grown

1 in 10 adults eat the recommended number of vegetables according
to the cdc ¹

We’re working to change that. Will you help us?
Pure Flavor^® is leading the greatest food revolution the world has ever seen by growing more vegetables using less and less water.

You deserve
fresh in every
season

Step inside our greenhouses any day of the year and you will see thousands of vegetables plants thriving in a stable, climate-controlled environment. Enjoy your favorite garden-fresh veggies and summertime recipes all year long!

We monitor our
Plants to ensure
the nutrition
you need

We carefully measure and control sunlight, heat and water to make sure the veggies you love contain a consistent dose of the vitamins your family needs to be happy & healthy

Reducing food
miles by growing
closer to home

Greenhouse growing brings you closer to the source. Our greenhouses are strategically located to deliver fresh veggies to all corners of the country within 48 hours from the time they’re picked. This reduces the environmental impact by reducing the number of food miles to market.

Why Work For Pure?

Family
First

Pure Flavor® is family owned and operated since 2003 and we take pride in creating a family atmosphere. We listen to what our team has to say, learn what is important and transform the information into a positive initiative. High-five to that!

Industry Trailblazers

Just the title of this topic alone should entice you to join the team! We are growing… literally. From our flavor-packed fresh vegetables to our innovative operations throughout North America, we are industry leaders with a very bright future.

Community Connection

Work hard. Play hard. And always find time to give back to the community that you live and grew up in. We are dedicated to promoting healthy active living initiatives locally.

Grow with Us

From accounting to production to growing operations, we have multiple departments to help find your stride. Develop your skills and grow within our company. Success is part of our DNA.

On Brand

Our company culture is built on the expertise and experience of our team members, who serve as our strongest brand ambassadors in sharing our healthy lifestyles. Take part in employee appreciation events, trade shows, and training sessions. We also offer competitive wages and plenty of fresh produce.

This Is Us

With growing locations across Canada, USA, and Mexico, we are growing with the world’s finest. Pure Flavor^®‘s products reach the masses with distribution centers in Leamington, Ontario; Romulus, Michigan; San Antonio, Texas; and Peach County, Georgia.

Working Together to
Fuel Healthy Lives

Pure Flavor^® is not alone in driving the next generation of vegetable growing. We’re proud to work with key industry and goverment associations to spread the word about the power of greenhouse growing and the impact it can have on our communities, our personal health, and our planet.

Logos of industry and government associations.

It takes
a Team

Growing fresh tomatoes, peppers and cucumbers in any weather, any time of year and in eco-friendly way is no small feat. It takes dedication and hard work from experts in the field to get the details right. The people who grow the vegetables you love are masters of their craft.

Discover
our Products

Every protein needs a partner. Pairing your favorite grilled meats with fresh vegetables is the best way to take your flavor game up a notch.

TOMATOES

We grow a variety of tomatoes in different sizes, shapes, and colors in our greenhouses, perfect for sharing with family, enjoying at dinner, or providing healthy snacks for kids.

CUCUMBERS

We offer a variety of cucumbers perfect for snacks, salads, and dishes, all grown in high-tech, sustainable greenhouses for consistent quality year-round.

PEPPERS

Greenhouse-grown peppers offer consistent quality and fresh flavor for any occasion. Their natural sweetness makes them a healthy snack, a salad addition, or a tasty ingredient in savory dishes.

Growing Forward

Step Inside the Greenhouse