Growing Your Business Is Our Priority.
Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor® to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise. We are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.

Our Storybook


Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.
Learn More Pure Flavor StorybookOUR PRODUCTS
As a vertically integrated grower with a family of growers throughout North America, we have the ability to ship our greenhouse grown vegetables year-round to both retailers & foodservice partners. Available in a wide variety of pack styles, we can customize an order to meet your needs, regardless of the season. Learn more about all of our products below including sell sheets and high resolution photography for your ads and promotional displays.

Tomatoes
We grow an extensive line of tomato types including Tomatoes On-the-Vine, Beefsteak, Cocktail, Heirloom, Roma, and a complete line of Snacking Series Tomatoes.

Peppers
Our peppers include variations like Sweet Bell, Aurora Bites Mini Sweet Peppers, Seedless, and Aurora Long Sweet Peppers.

Cucumbers
Our cucumbers include variations like Long English (seedless), Mini, Poco Bites Cocktail Cucumbers, Woka™ Stir Fry Cucumbers, and Uno Bites™ Nano Cucumbers.

Organics
Our organics include variations like: Long English Cucumbers, Mini Cucumbers, Sweet Bell Peppers, Heirloom Tomatoes, Tomatoes On-The-Vine, RedRoyals® Tomatoes, Juno® Bites Tomatoes, Sangria® Medley Tomatoes, Luna® Sweets Cocktail Tomatoes, Roma Tomatoes, and Beefsteak Tomatoes.

Eggplants
Rich and flavorful, Baby Eggplants are a versatile ingredient for your latest culinary creation. Our eggplant varieties include Baby Eggplants and Graffiti Eggplants.

Specialty
At Pure Flavor® we are taking veggies to the next level. From super snack packs to dynamic DIY dishes, we are fixin’ to flavorUP your fresh vegetable options.

BERRIES
Sweet Blooms® are sustainably grown in glass greenhouses year-round to ensure consistency in berry quality & flavor. Bite-sized, juicy, and hand-picked in small batches.

MightyVine®
We produce the most delicious, sustainable tomatoes year-round.

Finest Flavors™
From super sweet snacking peppers to flavorful tomatoes and crisp, crunchy cucumbers, we grow the Finest Flavors™ for your family to suit every taste in your household.

The Pure Flavor® Brand logo is available for download here.
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