We’re proud to be a leader in the next generation of greenhouse grown produce.

Precise climate, irrigation, plant nutrition, and lighting controls all make it possible to grow the fresh vegetables families love year-round in a sustainable, eco-friendly environment.

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Senior Account Manager
519.326.8444 Ext. 105
Paul Murracas

Pure Flavor®️ is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™️ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

Growing Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

Fresh Flavor That’s Always In Season

From the tried-and-true to latest trendsetters, our product lineup has everything you need to deliver incredible flavor consistently for your clients. Over 35 different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.

The Pure Flavor® Facilities

Strategically located in key regions, our facilities serve as packaging operation centers and cross-dock loactions to support our family of growers.



Housing our Head Office, a Distribution Center, and a state-of-the-art greenhouse facility; Leamington is where Pure Flavor® proudly calls home. Located less than an hour from Detroit and 4 hours from Toronto, Leamington is the prime location to begin the distribution to both USA and Canada.



Just minutes across the USA/Canada border, Romulus’ primary purpose is to serve as a temporary warehousing, and cross-dock location for product that is both entering and leaving the USA.



Located just a few short hours from the Mexico/USA border, San Antonio is the filtering center for the southwestern USA. From this location, product is graded, packed, and shipped to our various retail and foodservice partners across North America.



Strategically located just south of Atlanta, our Fort Valley, Georgia location is the newest addition to the Pure Flavor® family, and the largest facility of its kind in the southeastern USA. With a 60,000 square foot distribution center and high tech 75 acre greenhouse facility.

Safety First.

You can always feel confident when you select Pure Flavor® greenhouse grown vegetables. We employ the highest and most rigorous standards of food safety at all facilities to protect what matters most. Every greenhouse & distribution center is inspected regularly for food safety standards and to ensure Good Agricultural Practices (GAPs) and food safety standards are being followed. Throughout our greenhouses and supply chain, we have a barcode inventory system to track where and when each vegetable is picked and follow it from the vine to its final destination.

The Pure Flavor Brand StoryBook.

Our Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

Learn Moreabout our company.

Get In touch
with Paul

Have questions or want to find out more about our product offerings?

Call or email Paul to find out how Pure Flavor® greenhouse grown vegetables deliver consistent quality and flavor 365 days a year.