The New York Produce Show 2022

New York Here We Come!

Join us December 1st for the NY Produce Show in New York!

Our team will be onsite throughout the event promoting our year-round, greenhouse vegetable programs including our new Melon Program. Stop by Booth 205 to learn more!

Pure Flavor®️ is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™️ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

Growing Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

Introducing Solara

The First Greenhouse Grown Mini Melon!

Discover SolaraLearn More about Solara™ Mini Melons

Fresh Flavor Always In Season

From the tried-and-true, to latest trendsetters, our product lineup has everything you need to deliver incredible flavor, and consistently, for your clients. Over 35 different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.

Produce Business

Solara™️ Named
Produce Business Innovation Award Winner!

We are thrilled to have been named a Produce Business Innovation Award Winner for the industry’s first commercial greenhouse grown melon! After 8 years of R&D, our team launched Solara™️ Mini Melons in late Spring 2022 with the product now available for distribution throughout North America.
All NY Produce Show attendees decide which item merits the annual Joe Nucci Award for Product Innovation presented at the New York Produce Show and Conference on December 1st.

Read More
The Pure Flavor® Brand StoryBook.

Our Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

Learn Moreabout our company.

Meet  Our Team

Stop by Booth 205 to meet our team! Jamie, Matt, Tiffany, and Carmine will be on site throughout the event promoting our year-round, greenhouse fruit & vegetable programs including our new melon program. Feel free to call or email in advance to set up a meeting time.


Executive Vice-President
519.326.8444 Ext. 102


Director of Sales
519.326.8444 Ext. 107


Key Account Manager
519.326.8444 Ext. 136