SEPC Southern Innovations Logo

Savannah Here We Come!

Join us Friday, September 10th for the 2021 Southern Innovations Trade Show in beautiful Savannah, GA!

Our team will be on site throughout the event promoting our greenhouse vegetable programs as well as launching new items that will help grow the fresh produce industry. Stop by Booth 106 to learn more!

We are Proud to be


How are we able to feed millions of Americans year-round with the most fresh, healthy and delicious Tomatoes & Cucumbers? We invested in the largest and most technologically advanced greenhouse ever built in the southeast.

Discover Georgia Grown

Fresh Flavor That’s Always In Season

From the tried-and-true to latest trendsetters, our product lineup has everything you need to deliver incredible flavor consistently for your clients. Over 35 different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.

Pure Flavor®️ is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™️ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

Growing Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

Sweetness You Crave
Quality You Deserve

Introducing Cloud 9® Bite-Sized Fruity Tomatoes, the award winning and world-renowned snacking tomato that is hand-picked by our family of growers. Only the finest fruit are selected to meet the quality your family deserves year-round in a sustainable, eco-friendly environment.

Cloud 9 package of tomatoes

Sweetness Scale

Low sweet to extra sweet


Beefsteak Tomatoes


Tomatoes On-the-Vine


Luna Sweets Cocktail Tomatoes


Juno® Bites Red Grape Tomatoes


RedRoyals® Cherry Tomatoes On-the-Vine


Cloud 9® Bite-Sized Fruity Tomatoes

There are lot of red grape tomatoes to choose from, but there’s only one Cloud 9®. It’s truly a unique variety. After years of development, we’re proud to present a healthy snacking veggie that can truly satisfy your sweet tooth.

Healthy Snacking Survey

We wanted to know what people thought of a healthy snack that’s so naturally sweet.


snack because they crave something sweet


are either very likely or somewhat likely to snack on tomatoes


describe the taste of Cloud 9® Grape Tomatoes as sweet, rich or balanced


Cloud 9® tomatoes are just as healthy as they are sweet! Each tomato is packed with vitamins and nutrients like Vitamin C, lycopene and iron.


say the health benefits of tomatoes are very important to them


say healthy eating is very important to them

Source: Pure Flavor® Tomato Questionnaire Results. December 2019 & October 2020

The Pure Flavor® Facilities

Strategically located in key regions, our facilities serve as packaging operation centers and cross-dock loactions to support our family of growers.



Housing our Head Office, a Distribution Center, and a state-of-the-art greenhouse facility; Leamington is where Pure Flavor® proudly calls home. Located less than an hour from Detroit and 4 hours from Toronto, Leamington is the prime location to begin the distribution to both USA and Canada.



Just minutes across the USA/Canada border, Romulus’ primary purpose is to serve as a temporary warehousing, and cross-dock location for product that is both entering and leaving the USA.



Located just a few short hours from the Mexico/USA border, San Antonio is the filtering center for the southwestern USA. From this location, product is graded, packed, and shipped to our various retail and foodservice partners across North America.



Strategically located just south of Atlanta, our Fort Valley, Georgia location is the newest addition to the Pure Flavor® family, and the largest facility of its kind in the southeastern USA. With a 60,000 square foot distribution center and high tech 75 acre greenhouse facility.

The Pure Flavor® Brand StoryBook.

Our Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

Learn Moreabout our company.

Meet  Our Team

Stop by Booth 336 to meet our team! Jamie, Matt, Tiffany, and Paul will be on site throughout the show to talk about our hot new items and how we can work with you to grow your business. Feel free to call or email in advance to set up a meeting time.


Executive Vice-President
519.326.8444 Ext. 102


Director of Sales
519.326.8444 Ext. 107


Senior Account Manager
519.326.8444 Ext. 105