A Life of Pure Flavor®

SEPC Southern Innovations Logo

North Carolina Here We Come!

Join us September 14th in North Carolina for SEPC’s Southern Innovations!

Our team will be on-site throughout the event at Booth 528 on Friday promoting our new greenhouse grown Melon program as well as our complete line of snacking items that are available year-round. Pure Flavor®️️ is proud to be a Gold Sponsor of Southern Innovations and look forward to seeing you in Charlotte!

We are Proud to be


How are we able to feed millions of Americans year-round with the most fresh, healthy and delicious Tomatoes & Cucumbers? We invested in the largest and most technologically advanced greenhouse ever built in the southeast.

Discover Georgia Grown
Join the Family Meals Movement™. FMI Foundation

to·geth·er   /təˈɡeT͟Hər/

1. with or in proximity to another person or people
2. into companionship or close association
3. as a unit
4. in or into association or relationship

Magic happens during family mealtime when people spend time together, enjoy a meal or snack, and engage each other in conversation! September is National Family Meals Month and Pure Flavor® is joining the movement to make family meals at home easier with fresh greenhouse grown fruit and vegetables.

Pure Flavor®️ is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™️ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

Growing Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

A New Generation of Snacking has Arrived!

Uno Bites™ - Out of this World Nano Cucumbers

Fresh Flavor That’s Always In Season

From the tried-and-true to latest trendsetters, our product lineup has everything you need to deliver incredible flavor consistently for your clients. Over 35 different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.

The Pure Flavor® Brand StoryBook

Our Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

View Moreabout our company.


When it comes to making your organic choice, select products from growers you trust. Pure Flavor® Certified Organic greenhouse grown vegetables meet the strict USDA guidelines, ensuring what you buy is truly organic.

Explore Organics

Meet  Our Team

Stop by Booth 528 to meet our team! Matt, Sal, Brenda, and Alaina will be on site throughout the show to talk about our hot new items and how we can work with you to grow your business. Feel free to call or email in advance to set up a meeting time.


Executive Vice-President

519.326.8444 Ext. 102


Director of Sales



Key Account Manager

519.326.8444 Ext. 104


Key Account Manager

519.326.8444 Ext. 533


Key Account Manager

519.326.8444 Ext. 115