United Fresh 2019 Convention & Expo Logo

Welcome to Chicago!

Join us June 11-12 in the windy city for the United Fresh Convention & Expo!

Throughout the events hosted by United Fresh, our team will be on site promoting our greenhouse vegetable programs as well as launching new items that will help grow the fresh produce industry.

Introducing New Products!

Craft House
Aurora Long Sweet Peppers

Vibrant colors, unique textures, and a crunch that will elevate your gathering to fresh new heights. Crafted with care, let the sweet artistry of the Aurora Long Sweet Peppers take you back to a simpler time. Crispy yet sweet, these elongated peppers can be grilled, stuffed, diced, served raw or roasted. No matter the use or application, they are a flavor to discover.


2 Count | 3 Count | 2 lb

Craft House
Mini San Marzano Tomatoes

Crafted by a family with generations of growing know-how, the Pure Flavor ® Mini San Marzano is a premium cooking Tomato that awakens the senses. Bold, bright and savory, take your dish to new heights that highlights the culinary artist in you.


2 lb

Mini Munchies
Tomato Snack Pack

Our Mini Munchies Snack Sized Veggies aim to promote a healthy, active lifestyle to both children and their parents alike. The perfect healthy snack combination makes it easy for a grab and go snack!


12 oz – 4 x 3 oz

Vegetable Kit

Your day is busy with hockey practice, the gym, meetings and family activities. SNACK+ delivers the on-the-go fuel you need. Hydrate, energize and boost antioxidant levels with a healthy dose of greenhouse grown Tomatoes, Peppers and Cucumbers. SNACK+ will change the way you think about snack time. It’s fresh fuel that feels good.


8 oz | 15 oz

Azuca Cherry Tomatoes

It all starts with selecting the right variety, this is where our passion begins. As the distinct, bright, sweet, full bodied flavors of our Cherry on The Vine hit their peak, we prepare for the hand cut fresh harvest. The uniqueness of the vine holds in the flavors making this classic variety a premium choice for the discerning tomato aficionado.


12 oz

Canadian Grown Organic
Long English Cucumbers

Refreshment. Hydration. Green. The Organic Long English Cucumber is the pinnacle of pure. Blended or sliced, add this seedless cucumber to your summertime beverage and enjoy the sunshine.


1 Count | 2 Count | 3 Count

Booth 2005: A Destination

Positioned in a comfortable 20’x30′ format, the Pure Flavor® booth will not only engage you but entertain you with a world of products and flavors.

Designed with an open concept feel, visitors will enjoy a fresh market style presentation of both bulk & packaged greenhouse grown vegetables. Complimented by a variety of casual meeting spaces within the booth, visitors can enjoy an extensive variety of tasty treats and hors d’eourves from our Executive Chefs.

A private board room meeting area is also available for more discrete or privileged conversations if needed. The rich accents of the booth include reclaimed wood paneling complimented by comfy lounge chairs or high top tables equipped with USB power outlets to give your smartphone the extra juice it needs to keep you organized during this very busy trade show. Stop by and see for yourself!


It started with passion. Dedicated to the craft of finding the perfect premium ingredients to make family gatherings more memorable. Introducing the Craft House Collection™ by Pure Flavor®; a distinct selection of hand-picked, greenhouse grown vegetables, crafted by generations of skill and flavor to unlock the chef in you.


The Pure Flavor 2019 Brand Storybook

Our 2019 Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

Learn More about our company. Download Accessible PDF

Meet Our Team

With decades upon decades of experience in the produce industry, our Sales Team wants to expand your category offering and help drive growth in your produce aisles & foodservice customer accounts. As a vertically integrated greenhouse vegetable company with a vast family of growers throughout North America, we ship our greenhouse grown vegetables year-round. From staple commodities to specialty items like our award-winning Snacking Tomato Series to a wide variety of USDA Organic Certified Vegetables, we have the ability to custom create formats that help grow your business.


Executive Vice-President

519.326.8444 Ext. 102


Key Account Manager

519.326.8444 Ext. 104


Key Account Manager



Key Account Manager

519.326.8444 Ext. 105


Key Account Manager

519.326.8444 Ext. 107

Proud To Be Georgia Grown

Fresh, greenhouse grown Tomatoes & Cucumbers are coming to life in Peach County, GA. With a state’s history long known for its Peaches and Pecans, the introduction of high tech greenhouses is changing the landscape in being able to provide fresh vegetables, regardless of the season.

Learn More

Featured Items

Pure Flavor® has gone through a brand refresh not only with our packaging but also with our core product positions.

With brand-centric messaging and core commodities now presented as families of items, Pure Flavor® can deliver complete category management solutions that your customers will love and engage with.