Logo for Viva Fresh Product Expo 2019, features orange text with a green hill beneath and green star separating the words viva and fresh

Join us April 25-27 at the Viva Fresh Expo in San Antonio, Texas at the fabulous JW Marriott Hill Country Resort & SPA!

Throughout the expo, our team will be on site promoting our greenhouse vegetable programs as well as launching new items that will help grow the fresh produce industry.

We look forward to seeing you on Saturday, April 26th at Booth 46!

Orange flag that reads Finalist - Gateway To Innovation Award

We are thrilled to be named as a Finalist for the Viva Fresh Gateway To Innovation Awards!

Pure Flavor Mini Munchies 4 pack breakaway grape tomato mix

Product Name: Mini Munchies Tomato Snack Pack

Product Type: Grape Tomatoes

Product Categories: Packaging, Greenhouse, Innovative Ideas That Drive Consumption, Value-added Product Solution

Format: 12 oz Snacking Tomatoes

The Why: There is a need for more convenient, snack sized options in the produce aisle. This item specifically address that in a compact 4 chamber pack: 2 chambers of Juno Bites Red Grape Tomatoes, 1 chamber of Oriana Orange Grape Tomatoes, and 1 chamber of Bumbles Yellow Grape Tomatoes. This 12oz snack pack is perfect for kids lunch boxes or for anyone looking for a snack on the go.

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Introducing New Products!

Craft House
Mini San Marzano Tomatoes

Crafted by a family with generations of growing know-how, the Pure Flavor ® Mini San Marzano is a premium cooking Tomato that awakens the senses. Bold, bright and savory, take your dish to new heights that highlights the culinary artist in you.

Craft House
Aurora Long Sweet Peppers

Vibrant colors, unique textures, and a crunch that will elevate your gathering to fresh new heights. Crafted with care, let the sweet artistry of the Aurora Long Sweet Peppers take you back to a simpler time. Crispy yet sweet, these elongated peppers can be grilled, stuffed, diced, served raw or roasted. No matter the use or application, they are a flavor to discover.

Azuca Cherry Tomatoes

It all starts with selecting the right variety, this is where our passion begins. As the distinct, bright, sweet, full bodied flavors of our Cherry on The Vine hit their peak, we prepare for the hand cut fresh harvest. The uniqueness of the vine holds in the flavors making this classic variety a premium choice for the discerning tomato aficionado.

It started with passion. Dedicated to the craft of finding the perfect premium ingredients to make family gatherings more memorable. Introducing the Craft House Collection™ by Pure Flavor®; a distinct selection of hand-picked, greenhouse grown vegetables, crafted by generations of skill and flavor to unlock the chef in you.

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The Pure Flavor 2019 Brand Storybook


Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

Learn More about our company. Download Accessible PDF

Building Relationships

With decades upon decades of experience in the produce industry, our Sales Team wants to expand your category offering and help drive growth in your produce aisles & foodservice customer accounts. As a vertically integrated greenhouse vegetable company with a vast family of growers throughout North America, we ship our greenhouse grown vegetables year-round. From staple commodities to specialty items like our award-winning Snacking Tomato Series to a wide variety of USDA Organic certified vegetables, we have the ability to custom create formats that help grow your business.


Executive Vice-President

matt@pure-flavor.com 519.326.8444 Ext. 102


Key Account Manager

paul@pure-flavor.com 519.326.8444 Ext. 105

Greenhouse Grown

Pure Flavor® has gone through a brand refresh not only with our packaging but also with our core product positions.

With brand-centric messaging and core commodities now presented as families of items, Pure Flavor® can deliver complete category management solutions that your customers will love and engage with.