Viva Fresh Logo

Dallas Here We Come!

Join us Saturday, April 1st for the 2023 Viva Fresh Expo at the Gaylord Texan Resort!

Our team will be on site throughout the event promoting our greenhouse grown fruit & vegetable programs that will help grow the fresh produce industry.
Stop by Booth 716 to learn more!

Fresh Flavor That’s Always In Season

From the tried-and-true to latest trendsetters, our product lineup has everything you need to deliver incredible flavor consistently for your clients. Over 35 different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.

Pure Flavor®️ is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™️ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

Growing Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

Sweetness You Crave
Quality You Deserve

Introducing Cloud 9® Bite-Sized Fruity Tomatoes, the award winning and world-renowned snacking tomato that is hand-picked by our family of growers. Only the finest fruit are selected to meet the quality your family deserves year-round in a sustainable, eco-friendly environment.

Cloud 9 package of tomatoes

Sweetness Scale

Low sweet to extra sweet


Beefsteak Tomatoes


Tomatoes On-the-Vine


Luna Sweets Cocktail Tomatoes


Juno® Bites Red Grape Tomatoes


RedRoyals® Cherry Tomatoes On-the-Vine


Cloud 9® Bite-Sized Fruity Tomatoes

There are lot of red grape tomatoes to choose from, but there’s only one Cloud 9®. It’s truly a unique variety. After years of development, we’re proud to present a healthy snacking veggie that can truly satisfy your sweet tooth.

The Pure Flavor® Brand StoryBook.

Our Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

Learn Moreabout our company.

Snack Smart, Play Hard!

Your family’s favorite sweet & crunchy treats, all in an easy and convenient travel packs! On a lunch break or road trip, fresh vegetables are a tasty companion. From flavorful snacking tomatoes to crunchy mini sweet peppers and hydrating cucumbers, enjoy healthy snack options that will help power you through your day!

Mixed snacking veggies are packed with Vitamin C, potassium and iron that will replenish your electrolytes and get all the essential nutrients you need after a power workout!

Snack Away

The Gaylord Texan

Standing on the shores of the majestic Lake Grapevine, Gaylord Texan Resort & Convention Center welcomes guests to a stunning, one-of-a-kind experience. Guests can explore the four-and-a-half acres of airy, indoor garden atriums, four award-winning restaurants, bars, the world-class Relâche Spa, and a state-of-the-art fitness center.

Your one-stop-shop for effortlessly navigating the resort and planning your stay. Download the app to navigate around the resort!


View MapView Map

Meet  Our Team

Stop by Booth 716 to meet our team! Matt, Tiffany, Paul and Alaina will be on site throughout the show to talk about our hot new items and how we can work with you to grow your business. Feel free to call or email in advance to set up a meeting time.


Executive Vice-President
519.326.8444 Ext. 102


Director of Sales
519.326.8444 Ext. 107


Senior Account Manager
519.326.8444 Ext. 105


Key Account Manager
519.326.8444 Ext. 115