The Global Produce & Floral Show 2022

Orlando Here We Come!


Join us October 27-29th for The Global Produce & Floral Show in Orlando, FL!

Our team will be onsite throughout the event promoting our year-round, greenhouse vegetable programs including our new Melon Program. Our Chefs will be preparing a variety of tasty apps to keep you fueled throughout the show. Stop by Booth 3559 to learn more!



Orlando
City Guide

Explore the magical sites and sounds of the greater Orlando region during your visit to the IFPA Global Produce & Floral Show! The Orlando City Guide highlights everything you need to know to plan your trip including important IFPA show information, restaurant recommendations, nightlife, and more!

Discover Orlando

What’s Inside
The Orlando City Guide


Everything you need to make the most of the Global Produce & Floral Show 2022 in sunny Orlando.

Culture & Cuisine

Orlando offers a diverse culinary scene. The city is not known for a specific dish, which adds to its overall assortment and dining options. Make sure to book ahead as flavor awaits you

Explore MoreOrlando Culture & Cuisine

Orlando Nightlife

After a full convention day, head out on the town and see what Orlando has to offer! From trendy bars & night clubs to leisurely walks through Disney Springs sampling great food & drink, make the most of your stay at night in the greater Orlando region!

Experience Nightlife

Theme Parks

Endless excitement awaits at the assortment of theme parks in Orlando. Stay after the convention to create unforgettable memories that are sure to excite visitors of all ages.

Buy Tickets

Fresh Flavor Always In Season

From the tried-and-true, to latest trendsetters, our product lineup has everything you need to deliver incredible flavor, and consistently, for your clients. Over 35 different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.


Pure Flavor®️ is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™️ to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

Growing Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.

Sweetness You Crave
Quality You Deserve

Introducing Cloud 9® Bite-Sized Fruity Tomatoes, the award winning and world-renowned snacking tomato that is hand-picked by our family of growers. Only the finest fruit are selected to meet the quality your family deserves year-round in a sustainable, eco-friendly environment.

Cloud 9 package of tomatoes

Sweetness Scale

Low sweet to extra sweet

1

Beefsteak Tomatoes

2

Tomatoes On-the-Vine

3

Luna Sweets Cocktail Tomatoes

4

Juno® Bites Red Grape Tomatoes

5

RedRoyals® Cherry Tomatoes On-the-Vine

9

Cloud 9® Bite-Sized Fruity Tomatoes

There are lot of red grape tomatoes to choose from, but there’s only one Cloud 9®. It’s truly a unique variety. After years of development, we’re proud to present a healthy snacking veggie that can truly satisfy your sweet tooth.

A New Generation of Snacking has Arrived!
Uno Bites™ - Out of this World Nano Cucumbers
The Pure Flavor® Brand StoryBook

Our Storybook

Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.

View Moreabout our company.

Meet  Our Team


Stop by Booth 3559 to meet our team! Jamie, Matt, Tiffany, Paul, Carmine, Brenda, Alaina and Cameron will be on site throughout the event promoting our year-round, greenhouse fruit & vegetable programs including our new melon program. Feel free to call or email in advance to set up a meeting time.

MATT MASTRONARDI

Executive Vice-President

matt@pure-flavor.com
519.326.8444 Ext. 102

TIFFANY SABELLI

Director of Sales

tiffany@pure-flavor.com
519.326.8444 Ext. 107

PAUL MURRACAS

Senior Account Manager

paul@pure-flavor.com
519.326.8444 Ext. 105

CARMINE BORRELLI

Key Account Manager

cborrelli@pure-flavor.com
519.326.8444 Ext. 136

BRENDA NECIC

Key Account Manager

bnecic@pure-flavor.com
519.326.8444 Ext. 533

ALAINA WILKINS

Sales Associate

awilkins@pure-flavor.com
519.326.8444 Ext. 115

CAMERON HIGGINS

Jr Sales Associate

chiggins@pure-flavor.com
519.326.8444 Ext. 132