For the Chef in you.

Go Beyond the Greens!

The Pure Flavor® ‘Summer of Salads’ campaign features themed recipes, entertaining ideas, and inspirational stories to go beyond the greens and fuel healthy lives!

Explore Our Products

Greenhouse grown fruits & vegetables of all types & varieties that always offer consistent quality and fresh flavor for every occasion all year round, regardless of season. There are many different tomato, cucumber, pepper, and melon varieties that come in all different sizes, shapes and colors – we’ve got something to suit everyone around your dinner table.

Fresh Weekly Themes

The ‘Summer of Salads’ has flavors for everyone to explore. Check back each week for new salad themes & recipe inspiration to help you go beyond the greens!

5 Kitchen Tips to Save
Time and Money

Whether you’re always on the go or looking to save some extra cash, kitchen tips can be a game-changer.

Repurpose Leftovers

Turn your leftovers into delicious salads! Use extra roasted vegetables, noodles, rice, cheeses, and stale bread to create tasty new dishes.

Keeping it Fresh

Tomatoes should be stored at room temperature. Keep cucumbers in packaging and place them along with peppers in the fridge crisper.

Goes well with

Use fresh produce that goes well with herbs and meats to create vibrant and aromatic herb-infused recipes while adding freshness.

Meal Plan

Cucumbers are a good source of Vitamin K which helps build strong bones.

Shop Fresh

Choose produce with vibrant colors and firm textures, indicating optimal ripeness, and check for spoilage to ensure the best ingredients.

Budget-Friendly Salads

By using nutrient-rich ingredients, budget-friendly salads can be equally as delicious as they are good for your pocket book! Get creative with different textures, flavors and colors to elevate your salad game without breaking the bank.

Let the color, taste, and freshness of greenhouse grown vegetables inspire your salad creations this summer!

View More!
Summer of Salads 2023 Sweepstakes

Thank you to all who participated in our Summer of Salads Sweepstakes. We hope your summer is full of flavor! Congratulations Nadeem H, our Yeti® prize pack winner!

Contest Closed

Pure Flavor®️ is a family of greenhouse fruit and vegetable growers who share a commitment to bringing A Life of Pure Flavor® to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

Growing
Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable
Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop
Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled
Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing
Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental
Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting
System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy
Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.




Featured Salad Blogs




From savory sides to full healthy meals, we’ve got you covered with expert tips, tricks and recipes to inspire your next backyard barbecue!

HOW TO BUILD YOUR BEST SUMMER SALAD

Summer is for using more greenhouse grown fruits & vegetables. What better way to do that than with salads? Learn how to Go Beyond the Greens!

Read NowBuild your Best Summer Salad

CREATE A CHERRY TOMATO ORZO SALAD

Nicole Masson has crafted a delectable pasta salad for our Summer of Salads! This dish can be quickly prepared and offers the opportunity to Go Beyond the Greens!

Read NowCherry Tomato Orzo Salad – Your New Family Favorite

CREATE HEALTHY ON-THE-GO SALAD JARS

Are you tired of the same old boring salads? Always on the go and looking for portable healthy options? Why not switch things up and try a delicious and healthy mason jar salad?

Read NowCreate Healthy On-The-Go Salad Jars

REIMAGINING SALADS: FROM SIDE DISH TO MAIN COURSE

It’s time to let go of that notion and embrace the true potential of salads as the shining stars of our meals, especially during the Summer of Salads season.

Read NowREIMAGINING SALADS: FROM SIDE DISH TO MAIN COURSE

CREATE DELICIOUS PLANT-BASED SALADS THIS SUMMER

Hope Monaco shares some fantastic tips on making nutrient-dense salads this season that are filled with greenhouse grown produce to help everyone Live Deliciously®!

Read NowCREATE DELICIOUS PLANT-BASED SALADS THIS SUMMER

A FRESH TAKE ON NOSTALGIC SALADS

We’ve given some traditional salad recipes a fresh twist using greenhouse grown veggies. Join us in enjoying nostalgic dishes that #GoBeyondTheGreens!

Read NowA FRESH TAKE ON NOSTALGIC SALADS

A CULINARY ADVENTURE FOR GLOBAL SALAD FLAVORS

If you’re feeling a bit stuck with your salad situation, take a trip around the world from the comfort of your kitchen to discover new recipes.

Read NowAROUND THE WORLD IN SALADS: A CULINARY ADVENTURE FOR GLOBAL FLAVORS

CREATE THE PERFECT PASTA SALAD

Elevate your culinary skills with Caeli-Rose’s guidance and master the art of salad-making for a memorable and flavorful feast.

Read NowCREATE THE PERFECT PASTA SALAD

KITCHEN TIPS TO MAXIMIZE TIME & BUDGET

We have compiled our Top Five Essential Kitchen Tips that will help you create delicious and nutritious meals.

Read NowKITCHEN TIPS TO MAXIMIZE TIME & BUDGET

Explore BY LIFESTYLE

We know that it can sometimes be challenging to find recipes that fit for various eating lifestyles, time constraints, or dietary preferences. Browse our recipes sorted by Plant-Based, Gluten-Free, Low Carb, & Under 15 Minutes to make meal planning even easier.

15 Minute Recipes

Plant Based Recipes

Low-Carb Recipes

Gluten-Free Recipes