Join us October 19-21st in Anaheim, CA!
Our team will be onsite throughout the event promoting our year-round, greenhouse fruit & vegetable programs including our new award-winning Melon Program. Our Chefs will be preparing a variety of tasty apps to keep you fueled throughout the show. Stop by Booth 1545 to learn more!
Anaheim City Guide
Everything you need to make the most of The 2023 IFPA Global Produce & Floral Show in Anaheim!The Anaheim City Guide highlights everything you need to know to plan your trip including important IFPA show information, restaurant recommendations, nightlife, and more!
Discover Anaheim
Sweetness you crave, quality you deserve
Experience the delightful burst of fruity sweetness in every award-winning Cloud 9® tomato, a true testament to our dedicated team of growers who strive for nothing less than perfection. From hand selection to rigorous evaluation, every tomato upholds the highest standard, ensuring a taste that sets us apart.
Fresh Flavor Always In Season
From the tried-and-true, to latest trendsetters, our product lineup has everything you need to deliver incredible flavor, and consistently, for your clients. Over 35 different tomatoes, peppers, and cucumbers are available in every color, shape and size you can imagine – in a variety of convenient formats to suit your needs.
Pure Innovation
For us at Pure Flavor®, innovation starts with creating products that meet the needs of our customers and their customers alike. We are excited to launch these new items at the IFPA Show in Anaheim, stop by Booth 1545 to see them first hand!
Pure Flavor®️ is a family of greenhouse fruit & vegetable growers who share a commitment to bringing A Life of Pure Flavor® to communities everywhere. Our passion for sustainable greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.
Growing Fresh Flavors
We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.
Integrated Pest Management (IPM)
We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!
Sustainable Growing Practices
High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.
Closed Loop Irrigation System
This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.
Recycled Growing Medium
Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.
Packing Automation
Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!
Supplemental Lighting
With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.
Misting System
We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.
Energy Screens
Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.
AWARD WINNING
& WORLD RENOWNED
As a 2023 Winner of the International Taste Institute’s Superior Taste Award, Tiki Tomatoes™ tomatoes have been recognized by the world’s most professional jury of taste experts. This prestigious award was the result of 200 jury members comprised of head-Sommeliers and Chefs from Michelin starred restaurants blind sensory testing for a total score of 85.7%.
First Impression
Jury Comments: ”This is a very good product with a crisp, crunchy skin that contrasts well with the soft flesh.”
Vision
Jury Comments: “This tomato has an impressive visual appearance, with an original color that stands out from the crowd.”
Taste
Jury Comments: “The taste is sweet and fruity, with some acidity that helps to balance out the sugars.”
Texture
Jury Comments: “The product has a good balance between crunchy and soft textures.”
Sweet Blooms® are sustainably grown year-round in greenhouses to ensure consistency in berry quality, flavor, and availability.
Explore Sweet Blooms®Learn More about Sweet Blooms® Strawberries
As a Fair Trade Certified™ grower, we are committed to ethical farming practices that empower our community, protect the environment, and deliver high-quality, sustainable products
This is
the Good Life!
At Pure Flavor®,we’re forging a new, green way forward that puts sustainability first be efficiently growing millions of healthy & flavorful fruits & vegetables. You deserve to feel good about the choices you make at your local grocery store. We’re working hard to make that choice an easy one, 365 days a year. Life is better when you Live Deliciously®.
Our Storybook
Take a flip through our storybook to learn more about our company and how our greenhouse grown veggies come to life. Like the colors of a rainbow, the flavors are endless and so are the opportunities to increase fresh consumption across North America.
View Moreabout our company.
Pure Flavor® has a complete line of snack sized veggies that are available year-round with tastes to suit every lifestyle & smile!
Family
First.
Always.
When it comes to making your organic choice, select products from growers you trust. Pure Flavor® Certified Organic greenhouse grown vegetables meet the strict USDA guidelines, ensuring what you buy is truly organic.
Explore OrganicsMeet Our Team
Stop by Booth 1545 to meet our team! Jamie, Matt, Joe, Tiffany, Mike, Paul, Carmine, Sal, Brenda, and Alaina will be on site throughout the event promoting our year-round, greenhouse fruit & vegetable programs including our new melon program. Feel free to call or email in advance to set up a meeting time.
