Sharing and Celebrating our

Love for Fresh

Get Inspired

It feels good to eat fresh.

When you fill your plate with fresh produce, every day is a fresh opportunity to discover new flavors, explore delicious recipes, and create memories your family will never forget.

Love for Fresh Sweepstakes! Complete one of our surveys to be entered to win 3 months of fresh vegetables on us! Love for Fresh Sweepstakes! Complete one of our surveys to be entered to win 3 months of fresh vegetables on us!

Fresh Facts
You Might Not Know


  • Use a serrated knife to slice through tomatoes easily
  • Never (ever!) keep fresh tomatoes in your fridge
  • Cook with olive oil to increase absorption of natural heart-healthy lycopene
  • Yes, it’s true – they’re fruits!


  • You guessed it: Peppers are fruits too!
  • Named by 16th century Spanish explorers
  • Kids love orange and red peppers – they’re usually the sweetest
  • 3X more Vitamin C than an orange!


  • Helps you stay hydrated – they’re 95% water
  • Refreshing fragrance is so relaxing it’s often used in aromatherapy and spas
  • An important part of people’s diets for thousands of years
  • Seedless & delicious with the skin on!


  • The pigments that make their skin purple – anthocyanins – are a powerful antioxidant
  • Technically speaking, they’re berries
  • Grow wild in India where they’ve been cultivated for over 1,500 years
  • Soak in all the flavors, herbs and spices of your dish
Greenhouse Grown

Greenhouse Grown:

The Growing Process

Precise climate, irrigation, plant nutrition, and lighting controls all make it possible to grow the fresh vegetables families love year-round in a sustainable, eco-friendly environment.

Growing Fresh Flavors

We search the world testing hundreds of vegetable varieties to bring you the perfect flavors for every taste, preference and recipe.

Integrated Pest Management (IPM)

We use good bugs like Ladybugs to take care of the bad bugs in our greenhouses. This method eliminates spraying so you can enjoy produce the way it should be, all natural!

Sustainable Growing Practices

High-tech greenhouse climate control systems carefully regulate energy consumption to ensure plants are thriving in an optimal environment without energy waste.

Closed Loop Irrigation System

This system avoids waste by capturing any water the plant does not consume and reusing it to replace what is lost from evaporation.

Recycled Growing Medium

Our plants are grown in coconut fibre and other recycled mediums. Selecting the right growing medium is critical to overall plant health and strength but also to sustainability.

Packing Automation

Our investment in packing automation allows us to efficiently supply millions of Tomatoes and Cucumbers to the southeast year-round!

Supplemental Lighting

With the use of supplemental lighting we can grow year-round by providing the plants with the optimal amount of light.

Misting System

We maintain favorable and consistent growing conditions through misting systems that keep humidity levels above 30% to encourage continuous plant growth.

Energy Screens

Regulating sunlight entering the greenhouse and insulating with energy screens allows us to maintain a stable climate in the greenhouse.


We’re collaborating with people across the country to inspire you with some fresh perspectives.

Thanksgiving Leftovers? Try this!

Megan Hutson

Read More

The Ultimate Thanksgiving Snack Boards

Pure Flavor Exclusive

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Quick & Easy Family Favorite Dip

Jenan Zammar

Read More

Now is your Chance to win

We’re celebrating our Love for Fresh by giving you the chance to win big! Complete our veggie surveys below to be entered to win. Follow us on Instagram and sign up for Email for access to even more sweepstakes and chances to win!


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for Exclusive Sweepstakes

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and You Could Win Big

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It’s never been easier to be a winner!

All you have to do is tell us about your favorite veggies and your favorite ways to enjoy them – you’ll be automatically entered for your chance to win! Plus, every time you fill out a new survey, your chances of winning increases!

Fresh Chances to Win
with Each Survey!

Select More Surveys for Additional Entries!

Contest Closed Nov 2020

Let’s create something Fresh!

These Recipes and Activities are all you need!

Join Us – Wherever, Whenever

Follow us, tag your post with #LoveForFresh and help fuel the conversation! We’re excited for you to share all the ways you show your Love for Fresh – in the kitchen, at the grocery store, or after school!

RedroyalsTM Cherry Tomato on the Vine

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The Craft House Collection

For the Chef in You


Eat Smart, Play Hard


1 in 10 Have Heat