Fort Valley, GA – Pure Flavor® is growing the Southeast. The vertically integrated grower has tapped into the region’s rich agricultural legacy through the Georgia Grown program and, with its own advanced greenhouse technology, changed the way millions of people eat locally 365 days a year.
After six years of growing in Peach County, Pure Flavor’s® investment in high-tech innovation has proven to be the next chapter in Georgia’s proud history of growing the sweetest fruits & vegetables the world has ever tasted.
From supplemental lighting and closed loop irrigation, to precise plant nutrition and retractable energy screens, the latest technology has propelled Pure Flavor® to become a leader in the industry, all the while cementing its commitment to quality, sustainability, and bolstering local economies.
“Being rooted in Georgia allows us to be a part of the region’s proud agricultural heritage while using advanced greenhouse technologies to produce vegetables of the very highest quality,” said Matt Mastronardi, Executive Vice-President. “Our Georgia Grown program is central to our mission of delivering fresh, delicious produce to consumers in the year-round. We’re eliminating seasonality from the Southeast, ensuring a consistent supply that our retail and foodservice partners can rely on.”
The company’s vertical integration and robust supply chain are key to its success, enabling the delivery of fresh vegetables to millions of Americans within 24 hours of picking.
What it means for the Southeast is simple: families from the Carolinas to Louisiana and beyond get to enjoy sustainable, summer-quality Georgia Grown tomatoes even in winter.
In Georgia, barbecue season doesn’t end in the fall ー and the same is now true for tomato season. Sun-ripened Georgia Grown Tomatoes-on-the-Vine have become staples in homes across the country with consumption as high in January as in July.
According to Mike Glass, Director of Sales, consumers throughout the Southeast seek out the Georgia Grown label, recognizing it as a reliable marker of quality.
“People know that if it’s grown in Georgia, the flavor is going to be off the charts,” said Glass. “There’s a proud tradition of growing the very best produce here. The Georgia Grown label isn’t just a tag; it’s a point of pride and a promise of excellence. Our Tomatoes-on-the-Vine are a testament to this promise, delivering the taste of summer in every bite, no matter the season.”
Beyond ensuring food security in the region by providing year-round access to fresh produce, Pure Flavor® continues to make a significant impact on local communities. By growing in the heart of Georgia, the company contributes to the economic vitality of the region.
At the heart of the family operated company is a deep-rooted belief in the power of community engagement and environmental stewardship. This philosophy extends beyond the greenhouse, touching every aspect of the company’s business. Through educational initiatives and community outreach programs like the Adopt-a-School program, which donates free produce to local schools, Pure Flavor® is not just growing vegetables: it’s nurturing a healthier, more connected Southeast.
Discover Pure Flavor’s® Georgia Grown program this year by visiting booth 601 at SEPC Southern Exposure in Tampa, FL on March 9th. Click here to learn more about what Pure Flavor® is promoting at the show.
