Leamington, ON (June 5th, 2018) – With the school year due to wrap up in just a few short weeks, organizers of the annual PureKids Triathlon Series powered by Subway® are looking forward to record registrations this summer with the first race kicking off this Saturday, June 9th in Leamington.

Taking place over the course of the summer on June 9 (Leamington), June 24 (Windsor), and August 11 (Tecumseh), the PureKids Triathlon Series powered by Subway expects to draw kids from all over southwestern Ontario to come and take part in the various races. As a combination of a run, bike, and swim events, lengths and distances for each aspect of the race will vary depending on age category. All event info for each race date can be found on the events website with all registrations taking place online.

“Our three-part kids triathlon series highlights Hospices support in getting children involved in sports” said John McKibbon, Event Organizer. “Pure Flavor® along with Adventure Bay and UNIFOR Local 200 as event sponsors, make it possible for kids from various communities & regions to participate in events such as ours. For the past 30 years all of our fundraising efforts have gone to support such things as the Lego Group; Kids Kicking Cancer; Camp for Kids who’s loved one is a Hospice patient and Guitar for Kids at the Hospice”, stated McKibbon.

Kids ages 3-13 take part in a variety of running, swimming, and biking events as part of the triathlon series. Funds raised through registration and private donations go directly to support The Hospice of Windsor and Essex County Inc. Participants receive water bottles, event t-shirts, and cinch bags at all events including Pure Flavor®’s Mini Munchie Veggie Snack Packs at the completion of each race. Kids who participate in all 3 races this summer will all receive Fitbit® Fitness Trackers for completing the series.

“Kids learn positive life lessons through sports.  They learn the importance of teamwork, sportsmanship, perseverance, respect for authority and rules, and how to win with class and lose with dignity” said Carol Derbyshire, Executive Director, The Hospice of Windsor and Essex County Inc.

Thanks to the PureKids Triathlon Series continued financial support, Hospice continues to support, educate and empower those who are affected by or are caring for a person with a life-altering diagnosis, in order to achieve their desired quality of life.  Funds raised through the PureKids Triathlon Series will go to children’s programs and services.

“Leamington has always been a hot bed for triathletes”, stated Dave Campbell, Organizer, Leamington Triathlon. “We want to invest in the kids to keep this going. We believe in health & fitness for kids, that’s why we keep hosting these events year after year”, said Campbell.

Hundreds of kids ages 3-13 take part each year in the PureKids Triathlon Series each year that spans across the greater Leamington-Windsor-Tecumseh region.

“Our support for this event series is deeply rooted with history as the owners of Pure Flavor® took part in events like this when they were kids”, commented Chris Veillon, Chief Marketing Officer. Having just gone through a brand revitalization project that saw Pure Flavor® update all of its packaging, promotional material, social channels etc. to be more lifestyle focused, the timing is perfect for the first race in the 3-part series this weekend in Leamington. “As a vegetable company that is 100% committed to healthy active living, we go far beyond the package of greenhouse grown tomatoes, peppers, and cucumbers to get involved in community initiatives like this to help make a difference”, said Veillon.

To learn more about the PureKids Triathlon Series powered by Subway®, please visit