Pure Flavor® Pushes Innovation with New Alonna™ Canary Melons

Leamington, ON. – For the second time in under six months, Pure Flavor^® showed why it is one of the most innovative CEA growers in North America with the launch of a new Exotically Delightful^™ and sustainable product, Alonna^™ Canary Melons.

The new greenhouse grown melon, first introduced in October at the IFPA Global Produce & Floral Show in Orlando, marks the brand’s second entry in the segment as it continues to find new ways to bring consumers high quality, sustainable options in the produce aisle.

Crisp, refreshing, and smooth Alonna^™ Canary Melons are the perfect melon for any meal. Their tropical flavor complements a wide range of ingredients, including the finest cheeses, cured meats, sweet berries, and much more. Quick and healthy snacks, tantalizing appetizers, and gourmet meals all demonstrate the versatility of a melon that inspires culinary magic for any occasion.

Matt Mastronardi, Executive Vice President, says that the debut of Alonna^™ Canary Melons is the latest example of how the brand is growing forward.

“Pure Flavor^® is proud to bring consumers across North America an exciting new sustainable product that will help them enjoy a fresh taste of paradise year-round,” said Mastronardi. “Alonna^™ Canary Melons are the latest innovation to emerge from our research and development program and the next step on our mission to eliminate seasonality from the supermarket.”

“With Alonna^™, we’re proving once again that greenhouse grown is the way forward,” added Mastronardi. “With a consistent supply year-round, buyers can reassure loyal customers that their favorite flavors can be enjoyed in all seasons.”

Grown in a climate-controlled greenhouses where it’s paradise 365 days a year, Alonna^™ Melons are nurtured with the ideal amount of light, nutrition, and water to deliver the same sweet flavor families love year-round. The result of that precision and care is your own personal paradise, right in the palm of your hand.

The benefits of greenhouse growing are on full display with Alonna^™. Consistency in quality, size, and, most importantly, flavor, means that these exotic melons taste as delicious on a charcuterie board in December as they do by the pool in July.

The brand introduced the very first greenhouse grown, personal-sized melon ー Solara^™ Mini Melons ー earlier this year. According to Tiffany Sabelli, Director of Sales, consumers have embraced the innovative product, opening the door for more unique greenhouse grown produce like Alonna^™.

“We listen carefully to consumer feedback and we are always monitoring the latest research and trends. Time and time again, consumers tell us they consider five important factors when selecting fresh produce: quality, consistency, versatility, sustainability, and, of course, incredible flavor,” said Sabelli. “With Solara^™ and, now, Alonna^™ Melons, Pure Flavor^® continues to deliver on its promise of growing produce that satisfies each of these cravings.”

For Chris Veillon, Chief Marketing Officer, the new product is a fresh paradise waiting to be discovered.

“From your very first taste of an Alonna^™ Canary Melon, you’ll want to include it in every snack, appetizer, lunch, dinner, and dessert. It’s the melon for every meal,” explained Veillon. “Families will be amazed at the versatility of Alonna^™ and its alluring flavor. A single bite can persuade effortlessly.”

Through a wide variety of recipes, influencer content, blogs, and stunning lifestyle images, Veillon says the brand is showcasing the endless ways Alonna^™ can create an Exotically Delightful^™ experience any day of the year.

Pure Flavor^® will be showcasing its latest innovation at the New York Produce Show on December 1^st at the Javits Convention Center in New York City. Make sure to visit Booth 205 to taste the ambrosial flavor of Alonna^™ Canary Melons.