Leamington, ON (December 16th, 2020) – To inspire families to get back in the kitchen this holiday season, Pure Flavor® recently launched their first edition of the Live Deliciously® Magazine, a 20-page digital magazine that features flavors for every style and appetite.
The first edition of the digital magazine, called the “Holiday Flavors Guide”, features 18 mouth-watering dishes from various social influencers from around North America. From D-I-Y Charcuturie Boards to Vegan inspired dishes to a variety of snacks, apps, and tasty main courses, all featured recipes include a wide variety of Pure Flavor®’s greenhouse grown vegetables that are available year-round.
Pure Flavor® has seen significant spikes in website traffic as well as double digit growth this year across its social channels. The brands digital content strategy is to create an I-C-E based approach to consumer engagement:
- I = Inform
- Raising awareness for the brand of products
- C = Connect
- Explain how product fits the lifestyle; serve up content that creates a connection; emotional purchases, types of use
- E = Educate
- Product characteristics: FAB’s (features & benefits), how to use in the kitchen; pairings, ‘Goes Well With…’
“The new Live Deliciously® Magazine is just one part of our strategy to create great content that we can share across all our channels to encourage people to eat more fresh fruit & vegetables”, said Veillon.
To view the first edition of the Live Deliciously® Magazine, please visit https://www.pure-flavor.com/holiday-flavors-guide