Leamington, ON – Embodying innovation and leadership in the greenhouse produce industry, Pure Flavor® is capping off the year with a series of significant moves that includes the launch of ground-breaking new products and yet another important acquisition.
Pure Flavor® is keenly focused on supporting retail and foodservice with a range of innovative products. The introduction this fall of unique offerings like Tiki Tomatoes™ and Oronai™ Sweet Charentais Melons highlights the company’s dedication to meeting consumer demands with products that shape the future of healthy eating.
Tiffany Sabelli, Senior Director of Sales, emphasized the importance of innovation in the brand’s product lineup. “Our mission is centered around offering products like our new Tiki Tomatoes™ and Oronai™ Sweet Charentais Melons that resonate with evolving consumer preferences. These exciting new additions exemplify our commitment to providing fresh, flavorful, and high-quality produce – regardless of the season,” Sabelli explained.
The strategic growth of Pure Flavor® is further reinforced by its recent acquisition of the high-profile midwestern tomato grower MightyVine®, placing it at the forefront of the greenhouse produce industry in North America. By taking over a 30-acre facility with advanced lit production near Chicago, Pure Flavor® ensures a year-round supply of fresh tomatoes to one of the country’s key regions. This expansion caps off a series of strategic moves in 2023, including the development of a new distribution center in McAllen, Texas and the acquisition of DeTemporada Farms and Cervini Farms C5 to form an ambitious 350-acre flagship campus in Leamington.
Matt Mastronardi, Executive Vice President, highlighted the strategic significance of these latest developments. “The acquisition of MightyVine®, along with the expansion of our Leamington campus, is a milestone in our journey towards becoming a global leader in the greenhouse industry,” he said. “These steps not only increase our production capacity, but also strengthen our distribution network, ensuring that we can meet the growing demand for greenhouse grown produce across North America. Our goal is to continually innovate and lead the way in providing healthy, sustainable food choices for our consumers.”
With the cooler months setting in, the demand for Georgia Grown vegetables has risen significantly, particularly along the east coast. Pure Flavor® is ideally positioned to efficiently distribute a fresh supply of Georgia Grown produce to over 80 million consumers in under 24 hours thanks to its state-of-the-art greenhouse in Peach County, Georgia, yet another reminder of how the brand’s strategic moves have helped it meet ever growing demand.
Pure Flavor’s® upward trajectory continues to make waves in the produce sector. With its emphasis on introducing novel products and expanding through strategic acquisitions, the company is not just adapting to the market, but actively shaping the landscape of healthy, sustainable food choices.
Experience the latest innovations from Pure Flavor® at the New York Produce Show (Booth 205) on December 6th at the Javits Center in New York City.