Leamington, ON. – Pure Flavor® is a company that knows how to grow ー not just in terms of its fresh and flavorful greenhouse produce, but also in terms of its rapidly expanding acreage, product offerings, and distribution network across North America.
For two decades, celebrating 20 years of operation in 2023, the family-operated company has been helping consumers live a Life of Pure Flavor® with a diverse and innovative product lineup that satisfies every taste and occasion. Today, Pure Flavor® manages more than 1,000 acres of state-of-the-art, sustainable greenhouses, including a 350-acre flagship campus in Leamington, Ontario.
The company’s success has been fueled by strategic acquisitions and expansions to satisfy the insatiable demand for its popular products. The brand’s offerings include premium snacking tomatoes like Cloud 9® Bite-Sized Fruity Tomatoes, family-favorite snacking cukes like Uno Bites™ Nano Cucumbers, and category redefining Alonna™ Canary Melons and Solara® Mini Melons, the first sustainable greenhouse grown personal-sized melon.
“Our customers crave the variety, flavor, and quality that we grow year-round,” said Matt Mastronardi, Executive Vice President. “We are constantly looking for new ways to delight our consumers with products that exceed their expectations and offer them a Life of Pure Flavor®.”
To meet the strong demand for its products and ensure the best quality 365 days a year, Pure Flavor® has invested in a distribution network that spans across North America. The network comprises four strategically located distribution centers in Ontario, Michigan, 2 in Texas, as well as Georgia, where the company operates a state-of-the-art greenhouse in Peach County (Fort Valley), just 4 miles off I-75.
Since picking the first greenhouse tomatoes & cucumbers in Peach County nearly five years ago, millions of consumers across the southeast have sought out Pure Flavor® Georgia Grown produce. Tiffany Sabelli, Director of Sales, says the Georgia Grown label is a mark of pride.
“We are honoured to be part of the Georgia Grown program, which connects consumers with the best produce the Southeast has to offer,” said Sabelli. “The Georgia Grown label is not only a sign of quality and freshness, but also a source of pride for us and for all Georgians.”
Pure Flavor® has earned its place on kitchen tables across North America by offering families something more than just the items on their grocery list. With truly unique and convenient products, not to mention award-winning brand marketing, the brand represents a healthy lifestyle full of flavor and fun for the whole family.
“Pure Flavor® is more than a brand, it’s a lifestyle that offers families the health, happiness, and flavor they want and need,” said Chris Veillon, Chief Marketing Officer. “We want to inspire our consumers every day of the year to Live Deliciously®, which means embracing a healthy and balanced diet without ever sacrificing quality and flavor.”
Don’t miss the opportunity to visit Pure Flavor® at Booth 528 at SEPC’s Southern Innovations trade show in Charlotte, NC on September 15th. Learn more about what Pure Flavor® is promoting by visiting: https://www.pure-flavor.com/southerninnovations2023/